TL;DR
ListKit's Search has two main filter groups: People filters and Company filters.
People filters target the individual (job title, location, keywords).
Company filters target the business (industry, size, revenue, technology, funding, and more).
This article is your reference map. Each filter has its own dedicated article for full detail.
The filter panel is organized as: Pre-Built Filters, AI Data Stream, Context (AI Company Search or AI People Search), People, People Location, Company, Company Location. Most filters have Include and Exclude tabs.
When you'd use this / Why it matters
Use this as your starting reference whenever you're unsure which filter to reach for. Rather than guessing, use this list to find the right filter, then open its dedicated article for step-by-step guidance.
People filters
Filter | What it targets |
Role-based targeting (Contains vs. Exact Match) | |
Owner, C-Level, VP, Director, Manager, Senior, Entry Level and more | |
Sales, Marketing, Operations, Finance, IT, HR, Engineering and more | |
AI Job Titles Search | Describe the roles you want in plain English and AI suggests job titles |
Skills, tools, and self-described roles from personal profiles | |
Individual's personal country of residence | |
Individual's personal state/province of residence | |
Individual's personal city of residence |
Company filters
Filter | What it targets |
Broad-to-specific business category | |
Language companies use to describe themselves | |
Official industrial classification codes | |
ListKit's AI-generated fit rating (Low/Medium/High) | |
Who the company sells to (Businesses, Homeowners, Patients, etc.) | |
How the company operates (B2B, B2C, SaaS, etc.) | |
How the company earns money (Subscription, Fees, etc.) | |
Business maturity (Seed through Public) | |
Annual revenue bracket | |
Broad industry vertical | |
Niche industry classification | |
Company size by headcount range | |
Tools/platforms detected in use | |
Funding type, amount, and recency | |
Whether the company has active job postings | |
Paste specific domains to target | |
Paste specific domains to block | |
Where the business is headquartered or operates | |
Company Name | Search for specific companies by name |
Special context filters
Filter | What it does |
Plain-English prompt-based targeting | |
Targets companies showing recent buyer intent signals (US only) | |
AI People Search | Plain-English prompt on the People page |
Pre-Built Filters | Ready-made filter sets from the ListKit team (Roofing, HVAC, Plumbing, Marketing Agencies, Law Firms, Dentists, Solar, Accounting and more). One click applies them and you can edit from there. |
How to choose the right combination
A strong search typically layers:
Identity filters: Industry, Keywords, or AI Search to define who qualifies
Firmographic filters: Employees, Revenue, Funding to qualify by scale and budget
People filters: Job Title to reach the right person inside the company
Geographic filters: Company Location (not People Location) for most B2B use cases
Expected outcome
You should now be able to:
Identify which filter applies to your targeting need
Understand the difference between People-level and Company-level filters
Know where to go next for detailed guidance on any specific filter
Troubleshooting / FAQs
Which filter should I start with?
A Pre-Built Filter if one matches your niche. Otherwise AI Company Search, Keywords or Industry to define the company, then Job Title. See How do I build a leads list for a specific campaign? for a full walkthrough.
What's the difference between People and Company location filters?
People filters target where an individual lives; Company filters target where the business operates. For most B2B use cases, use Company location filters.
Is there a filter for every use case?
Most standard B2B use cases are covered. If you have a unique need, contact [email protected]. You can also save any filter combination with Saved filters. See: How do I save and reuse a search in ListKit?