THIS ARTICLE IS FOR: ✅ Self-Serve
Stage: Trial / Onboarding / Live
Owner: CS
Last updated: 2026-7-27
TL;DR
ListKit's Search has two main filter groups: People filters and Company filters.
People filters target the individual (job title, location, keywords).
Company filters target the business (industry, size, revenue, technology, funding, and more).
This article is your reference map — each filter has its own dedicated article for full detail.
When you'd use this / Why it matters
Use this as your starting reference whenever you're unsure which filter to reach for. Rather than guessing, use this list to find the right filter — then open its dedicated article for step-by-step guidance.
People filters
Filter | What it targets |
Job Titles | Role-based targeting (Contains vs. Exact Match) |
People Keywords | Skills, tools, and self-described roles from personal profiles |
People Country | Individual's personal country of residence |
People State | Individual's personal state/province of residence |
People City | Individual's personal city of residence |
Company filters
Filter | What it targets |
Industry | Broad-to-specific business category |
Keywords (Include/Exclude) | Language companies use to describe themselves |
SIC Code | Official industrial classification codes |
AI Score | ListKit's AI-generated fit rating (Low/Medium/High) |
Target Audience | Who the company sells to (Businesses, Homeowners, Patients, etc.) |
Business Model | How the company operates (B2B, B2C, SaaS, etc.) |
Revenue Model | How the company earns money (Subscription, Fees, etc.) |
Growth Stage | Business maturity (Seed through Public) |
Revenue Range | Annual revenue bracket |
Vertical | Broad industry vertical |
Micro Industry | Niche industry classification |
Employees | Company size by headcount range |
Technology | Tools/platforms detected in use |
Funding | Funding type, amount, and recency |
Hiring | Whether the company has active job postings |
Include Companies | Paste specific domains to target |
Exclude Companies | Paste specific domains to block |
Company Country / State / City | Where the business is headquartered or operates |
Special context filters
Filter | What it does |
AI Company Search | Plain-English prompt-based targeting |
AI Data Stream (Intent Data) | Targets leads showing recent buyer intent signals |
How to choose the right combination
A strong search typically layers:
Identity filters — Industry, Keywords, or AI Search to define who qualifies
Firmographic filters — Employees, Revenue, Funding to qualify by scale and budget
People filters — Job Titles to reach the right person inside the company
Geographic filters — Company Location (not People Location) for most B2B use cases
Expected outcome
You should now be able to:
Identify which filter applies to your targeting need
Understand the difference between People-level and Company-level filters
Know where to go next for detailed guidance on any specific filter
Troubleshooting / FAQs
Which filter should I start with?
Keywords or Industry, followed by Job Titles. See "How do I build a leads list for a specific campaign?" for a full walkthrough.
What's the difference between People and Company location filters?
People filters target where an individual lives; Company filters target where the business operates. For most B2B use cases, use Company location filters.
Is there a filter for every use case?
Most standard B2B use cases are covered. If you have a unique need, contact [email protected].