TL;DR
Employee Size targets company headcount and Estimated Revenue targets annual revenue. Both are under Company Filters.
Treat both as rough ranges, not exact numbers. Public data often undercounts real team size.
Select several adjacent ranges rather than one narrow bracket.
Combine them with Industry and Job Title for the strongest targeting.
When you'd use this
Company size and revenue shape budget, buying speed and who the decision-maker is. A 5-person company buys very differently from a 500-person company.
Where to find these filters
Open the Leads page from the sidebar (or go to next.listkit.io/leads).
Click Filters and open Employee Size or Estimated Revenue under Company Filters.
Select every range that fits, then add your other filters.
Employee Size
Employee Size offers headcount ranges from the smallest companies up to large enterprises. The ranges are directional. Public employee counts often miss contractors, assistants and offline staff, so a company with 30 real employees can show up in a smaller range, and so can one with 800.
Use this filter like a net, not a laser, and let your copy and replies do the final qualification. As a starting point:
Ideal customer | Select |
Small business | Every range up to about 200 employees |
Mid-market | Every range from about 11 up to about 1,000 employees |
Enterprise | Every range above about 500 employees, plus the range just below to catch undercounted companies |
The suggestions overlap on purpose. Because headcount is undercounted, err on the wide side.
Estimated Revenue
Estimated Revenue signals whether a company can realistically afford your offer. If you keep getting "interested but can't afford it" replies, raise your lowest revenue range.
Using both together
Headcount and revenue don't always line up, so checking both gives a better picture of scale and budget. For example, a mid-market software tool might select the employee ranges from about 11 to 1,000 and the revenue ranges from about $10 million to $50 million.
Expected outcome
Your list matches the size and budget of the companies your offer is built for, without excluding good-fit companies because their headcount is undercounted.
FAQ
Why do employee counts seem inaccurate?
Public sources undercount real team size because of contractors, offline workers and incomplete profiles. Treat ranges as directional.
Should I select just one employee range?
No. Select every range your ideal customer could realistically fall into.
Does revenue always match employee count?
Not always. Use both filters together for a fuller picture.
Does company size affect credit usage?
No. Searching, filtering and checking counts are free. Credits are only used when you export. Exports use 1 credit per lead for the Triple-Verified email, plus 3 credits for each US mobile number found if you add phone numbers.