TL;DR
Job Title, Seniority Level and Department are under People Filters on the Leads page. They control who inside a company you reach.
Start with owners and executives, then add the department roles that feel the problem you solve.
Keep Contains matching for almost every search, and aim for 8 to 15 titles.
Never use a generic title like "Director" on its own.
When you'd use this
Your outreach only works if it reaches someone who can say yes. Job titles directly control list quality, reply rates and how fast deals move.
Where to find these filters
Open the Leads page from the sidebar (or go to next.listkit.io/leads).
Click Filters and scroll to People Filters, or type "Job Title", "Seniority Level" or "Department" into Search for filter.
Step 1: Start with real decision-makers
For most B2B offers, owners and executives can approve budget on the spot. Include:
CEO
Founder and Co-Founder
Owner
President
Managing Director
Principal and Partner
Chairman
These work well with Contains. Watch Partner and Principal: they can also match titles like Channel Partner Manager or Principal Engineer.
Titles you shouldn't use alone
Never use "Director" by itself. With Contains, it matches Creative Director, Funeral Director, Facilities Director and other unrelated roles. Pair it with a department instead: Marketing Director, Sales Director, Operations Director, HR Director, IT Director, Finance Director.
Step 2: Add the roles that feel the problem
If a role could logically feel the problem your service solves, include it. 8 to 15 relevant titles is better than missing buyers.
Marketing: CMO, VP Marketing, Head of Marketing, Marketing Manager, Growth Manager
Sales: VP Sales, Head of Sales, Sales Manager, Business Development Manager
Operations: COO, Head of Operations, Operations Manager
HR: Head of HR, HR Manager, Talent Acquisition Manager
IT: CTO, VP Engineering, Head of IT, IT Manager
Contains vs Exact Match
Contains (recommended): typing "CEO" also matches "CEO / Founder" and "Interim CEO". Job titles are messy, so this catches the real-world variety.
Exact Match: use it only when you need strict control, for example "SDR" but not "Senior SDR".
When you exclude job titles, the match is exact. Add each variation you want to remove.
Seniority Level and Department
Use Seniority Level to target a level (for example owners, C-level, VPs, directors or managers) and Department to target a team (for example sales, marketing, operations or finance). Combine them with Job Title, or build seniority into your title list.
Some seniority options overlap, such as two ways of writing the same level. Select every variant of the level you want.
Expected outcome
You have a job title list that reaches both leadership and the department roles that feel the problem, without irrelevant titles polluting your list.
FAQ
How many job titles should I include?
Usually 8 to 15, depending on your offer.
Why am I seeing irrelevant roles?
You are probably using a generic title like "Director" without a department.
Should I include junior roles?
Only if they influence or champion the purchase, for example SDRs for a sales tool.
Can I reuse my job title list?
Yes. Save the whole search with Save Filters. See How do I save, share and reuse a search?
Is there a dedicated seniority filter?
Yes. Seniority Level is under People Filters, next to Department.