Fine-Tune Your Prospect Lists with Precise People Targeting
Once you've defined your company search criteria, ListKit's people filters allow you to pinpoint exactly the right decision-makers within those organizations. These targeting tools ensure your outreach reaches the most relevant contacts for your specific offering.
Available People Filters:
Job Title Filter
Target specific roles within your prospect companies with precise job title matching. This filter ensures your outreach reaches the right decision-makers.
Key applications:
- Executive targeting: CEO, CFO, CMO, CTO 
- Department-specific roles: Marketing Officer, Sales Director, Operations Manager 
- Industry-specific positions: IT Director, HR Manager, Procurement Officer 
Pro tip: Use multiple job titles to capture variations (e.g., "VP of Marketing" and "Marketing VP")
City Filter
Narrow your search to specific municipal areas for hyper-local targeting. Perfect for:
- Regional sales teams 
- Event-based outreach 
- Local partnership opportunities 
- Urban market penetration 
Example use case: Target executives in "New York" for a conference invitation
Region Filter
Focus on specific states or provinces within a country. This filter is particularly valuable for US state-level targeting.
Strategic applications:
- State-specific compliance requirements 
- Regional economic zones 
- Territory-based sales planning 
- Multi-state metropolitan areas 
Note: Use this for targeting specific US states like "California" or "Texas"
Country Filter
Specify national boundaries for your prospect search. Essential for:
- International market entry 
- Global account management 
- Country-specific regulations 
- Currency and language alignment 
Example: Select "Canada" for prospects in the Canadian market
Continent Filter
Expand or limit your search to entire continental regions. Useful for:
- Broad market analysis 
- Timezone considerations 
- Major geographical market segmentation 
- International expansion planning 
Available options: North America, Europe, Asia, South America, Africa, Oceania
Combining Filters for Maximum Precision
The true power of ListKit's people filters emerges when you combine multiple criteria. For example:
- Job Title: "Marketing Manager" + City: "London" + Industry: "Technology" 
- Job Title: "CEO" + Region: "New York" + Company Size: "50-200 employees" 
This layered approach ensures your prospect lists contain only the most qualified leads for your specific campaigns.
Best Practices for People Filtering
- Start broad, then narrow: Begin with industry and company size, then add specific people criteria 
- Consider decision-making hierarchy: Target appropriate seniority levels for your offering 
- Account for geographic factors: Remember timezone differences and regional preferences 
- Regular updates: Job titles and locations change; refresh your criteria periodically 

