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How to Target Multiple ICPs Using Filters, Predefined Templates, and Boolean Logic in ListKit

Andre Haykal Jr avatar
Written by Andre Haykal Jr
Updated yesterday

Whether you're selling to SaaS startups, regional service providers, or enterprise companies across different industries — ListKit makes it easy to target multiple Ideal Client Profiles (ICPs) with precision, speed, and scale. This guide will walk you through how to:

  • Run concurrent exports for different ICPs

  • Customize predefined filters

  • Use “AND,” “OR,” “INCLUDE,” and “EXCLUDE” filters effectively

  • Manage strategy, credits, and segmentation


Running Concurrent Export Orders (Multi-ICP Prospecting)

ListKit allows you to run multiple orders at the same time, so you don't need to wait for one export to finish before starting another.

Parallel Prospecting Workflow:

  1. Start your first ICP export (build your filters and submit).

  2. While it processes, return to the filter builder.

  3. Set different criteria for a second ICP.

  4. Submit that second export — and repeat as needed.

You can have as many concurrent exports as you'd like. Each one will process independently, and you’ll receive an email notification when they’re done. Finished exports are stored in your Download History.


Customizing Predefined Filters for Specific ICPs

ListKit’s Predefined Filters are great starting points, but they shine when tailored to your needs.

Example Use Case: Targeting USA-based SaaS C-suite Executives

  1. Navigate to Filters > Saved Filters.

  2. Choose a base filter like “C-Executive.”

  3. Click Apply to load it into your search.

  4. Customize:

    • Location → United States

    • Industry → SaaS / Software

    • Job Titles → CEO, CTO, CMO, etc.

  5. Click Save As and give it a name like USA_SaaS_C-Suite_2024.

Best Practices:

  • Use clear filter names

  • Add dates or campaign names for clarity

  • Keep documentation if multiple team members are working together


Using "AND", "OR", "Include", and "Exclude" Filters

ListKit's Boolean logic system gives you powerful control over how your leads are filtered.

“OR” (Default):

Returns results that match any of your selected terms.

Example: YouTube OR Google Analytics → Matches companies using either tool or both.

“AND”:

Returns results that match all terms simultaneously.

Example: YouTube AND Google Analytics → Only companies using both tools.

“Include”:

Ensures certain terms must be present.

Example: Include: marketing agency → Only marketing agencies appear.

“Exclude”:

Removes specific terms from your results.

Example:
Include: marketing agency
Exclude: SEO, SEO agency
→ You'll get all marketing agencies except those focused on SEO.

Example Multi-Faceted Filter Setup:

  • Include: marketing agency

  • Exclude: SEO, SEO agency

  • Company Size: 51–200

  • Tech Used: HubSpot → with AND logic


Strategic Applications for Multi-ICP Prospecting

With this level of customization and control, here are some great ways to use multi-ICP targeting:

  • A/B Test Different Markets (e.g. small biz vs enterprise)

  • Run Regional Campaigns for local teams

  • Create Vertical-Specific Sequences for SaaS, Health, Finance, etc.

  • Launch Competitive Displacement Campaigns targeting users of multiple competitor platforms


Best Practices & Pro Tips

  • Name your exports clearly for easy tracking

  • Document filters to maintain consistency across team members

  • Track results per ICP to see which perform best

  • Use tags to connect filters with specific campaigns


Managing Credits with Multiple ICPs

Each export consumes credits based on the number of leads pulled. To manage your quota:

  • Plan exports based on priority

  • Monitor usage via your Account Dashboard

  • Group smaller segments to reduce excess credit burn


Need Help Defining or Targeting Your ICPs?

If you’re unsure how to define your ICPs or apply complex filter logic, we’ve got your back.

Reach out via in-app chat for help with:

  • Building custom search criteria

  • Translating ICP definitions into filters

  • Strategizing outreach across segments

  • Managing exports and credit usage


Ready to Scale?

By combining predefined filters, advanced Boolean logic, and concurrent exports, you’ll unlock full control over your lead generation strategy — saving time while reaching every segment of your ideal audience.

Start creating smarter, faster, and more accurate prospect lists today with ListKit.


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