Skip to main content

Using Intent Data in ListKit 2.0

Said Jrad avatar
Written by Said Jrad
Updated over 3 weeks ago

The Intent Data feature in ListKit 2.0 helps you target leads based on what they’re actively researching or showing interest in. This means you can reach people already looking for solutions like yours, making your outreach more relevant and conversion-ready.



What Is Intent Data?

Intent Data reveals buyer intent signals, topics or categories that leads have recently searched for or engaged with.

ListKit can detect these intent signals and surface leads that are actively interested in specific industries, or services.



Key Details

  • Location: Intent Data is currently U.S.-only.

  • Freshness: Updated every 24 hours.

  • Data Window: Shows signals from the last 30 days


How to Access Intent Data

  1. Log in to your ListKit account.

  2. From the left-hand menu, click on Intent Data.

  3. You’ll see two main tabs:

    • Companies: Define the type of organizations you want to target.

    • People: Specify the decision-makers within those companies.


Understanding the Data Stream

The Data Stream filter is what makes Intent Data unique.

  1. Click on Data Stream.

  2. Click Add to open the list of available topics.

  3. Scroll through and select the topics you want to target, for example, Business Travel, Cruise Lines, or Digital Marketing Tools.

  4. Hit Save once you’ve selected your topics.

ListKit will then pull leads who have shown intent for those specific topics in the last 30 days.


Applying Filters

After setting your Data Stream, you can narrow your search further using the available filters, similar to the B2B Search tool, but with some additional options.

For People

You can filter by:

  • Job Title

  • Department

  • Seniority Level

  • Gender

  • Age Range

  • Income Range

  • Net Worth

  • Marital Status

  • Homeownership

  • State and City

For Companies

You can filter by:

  • Industry

  • Technology

  • Employee Count

  • Revenue

  • SIC Code

  • Domain or Company Name

  • State and City


Reviewing Lead Counts

Once you’ve set your filters:

  • Click Companies in the left menu to see how many companies match your filters.

  • Click People to see the total number of individual leads available within those companies.

This gives you a clear idea of the total reach before exporting.


Exporting Your Leads

  1. Click Checkout in the top-right corner.

  2. Choose which High-Value Field to include in your export:

    • Business Email (1 Credit)

    • Business Email Triple Verification (1 Credit)

    • Personal Email (2 Credits)

    • Personal Email Triple Verification (1 Credit)

    • Mobile Numbers (5 Credits)

  3. Under Additional Fields, select any extras you want, such as:

    • Company LinkedIn URL

    • Personal LinkedIn URL

    • Company Location or Tags

  4. (Optional):

    • Exclude all emails from order history (Always recommended to avoid duplicate leads)

    • Exclude do not call numbers: (To not include leads that are on the DNC list)

  5. Select the number of leads you want to export.

  6. Click Confirm and Export to start your order.


Tips for Best Results

  • Always use Triple Verified emails to ensure high deliverability.

  • Revisit the Intent Data tab every few days, new leads are added daily.

  • Reach out to [email protected] if you have any questions!

Did this answer your question?