Overview
Listkit’s Intent Data Search gives you the ability to build lead lists based on real-time buying signals. Unlike traditional B2B data, which relies solely on static attributes like job title or company size, Intent Data focuses on behavior—what people are actively researching online.
This is one of the fastest ways to identify in-market buyers, prioritize outreach, and launch timely campaigns.
Step 1: Choose Relevant Topics in the Data Stream
To get started with Intent Data Search, you’ll begin by selecting up to 5 relevant topics that reflect what your ideal client is likely searching for.
How to Do It:
Go to the Data Stream tab in Listkit
In the search bar, type in keywords related to your offer
Browse through the list of suggested topics (we have over 20,000 available)
Select up to 5 topics per search
Example:
If you offer business funding or credit services, type “funding” or “credit” into the Data Stream search bar. You might choose:
Business funding
Business credit
Business loans
Commercial loans
These are direct indicators that a company is researching financial support—perfect for targeting with your offer.
Alternate Strategy: Target Based on Buyer Stage or Business Type
Sometimes your offer might not have obvious keywords, or you might want to focus on early-stage businesses or companies entering a buying phase.
In that case, you can choose topics that indicate a company is new, growing, or setting up infrastructure.
Examples of Behavioral Topics for New Startups:
Company registration
Domain purchasing
Business card printing
LLC formation
Startup funding
These aren’t directly about your service, but they are strong indicators that your ICP is forming or scaling—making them ideal for proactive outreach.
Tips for Effective Topic Selection:
Focus on buyer intent, not just interest — pick topics that suggest urgency, investment, or need
Be specific — “business loans” will outperform “finance”
Think outside your offer — what else would your ICP search for during their buying window?
Step 2: Narrow by Industry
Once you’ve chosen your topics, the next step is to make sure the companies you’re targeting are actually part of the industries you care about.
Intent Data can pick up companies across every vertical — but if your offer is industry-specific, this filter is crucial.
Use both Industry Name and SIC Codes for best results.
Why SIC Codes?
Standard Industrial Classification (SIC) codes are more precise than industry labels alone. They help you:
Avoid miscategorized companies
Filter for niche verticals
Increase list quality and targeting accuracy
Example:
If you want HVAC companies, select:
Industry: Construction, Environmental Services, Facilities Services
SIC codes related to HVAC or building services
Tips:
Use Data Visualization (if available) to see which industries dominate your current search
Add or exclude industries manually for fine-tuning
Next Step:
After narrowing by industry, you’ll move on to filtering by company size and job titles—just like in the B2B Search training.
These layers ensure you’re not just reaching active searchers, but qualified buyers inside the right companies.