Responding to Leads
Respond promptly to all positive replies
Check your inbox daily to maintain momentum with interested prospects
Reply the same day when possible to increase engagement
Aim for clear next steps in every response
The goal is to get a clear "yes" or "no" - avoid ambiguity
For positive responses, immediately suggest specific meeting times
Personalize your responses
Maintain a conversational, human tone (not robotic or overly salesy)
Reference what they specifically mentioned in their reply
Provide value in follow-ups
Share relevant case studies of similar clients
Offer free resources like training sessions or pitch decks
Give high-level overviews of your service/offering without overwhelming
Follow-Up Strategy
Follow up consistently and persistently
Follow up every 2-3 days for active leads
Don't give up after just 1-2 follow-ups; some prospects need 5+ touchpoints
Continue following up until you get a definitive yes, no, or clear disinterest
Vary your follow-up approaches
Use different angles in follow-up emails
Try offering free trainings or resources
Share new case studies or relevant insights
Address objections directly when they arise
Use multiple communication channels
Don't limit yourself to email only
Call prospects (find their number in email signatures)
Connect on LinkedIn or other social platforms
Record personalized videos when appropriate
Meeting Scheduling Best Practices
Suggest specific times rather than just sending calendar links
Example: "Does Thursday at 12pm Eastern or Friday at 1pm Eastern work for you?"
This reduces friction and increases booking rates
Include calendar links as a backup option
After suggesting specific times, provide your scheduling link as an alternative
Some prospects may prefer self-scheduling
Handling Common Scenarios
For pricing inquiries:
Provide basic information but emphasize the need for a call to discuss specifics
Highlight that pricing varies based on specific needs and requirements
When prospects ask for more information:
Give a high-level overview without overwhelming
Include 1-2 relevant case studies to build credibility
Still push for a call to discuss in more detail
When redirected to another team member:
Quickly introduce yourself and reference the previous conversation
Clearly state why you're reaching out and suggest next steps
After being ghosted:
Continue following up every few days
Try different angles (free resources, case studies, etc.)
Be persistent but respectful of their time