After viewing the following videos, let’s start creating a new campaign following this guide: Create a new Campaign Videos (Monthly)
Video 1:
Video 2:
PART 1: UNDERSTANDING REALISTIC EXPECTATIONS FOR COLD EMAIL
What You Can Realistically Expect:
Your results will primarily depend on the quality of your offer:
Bad Offer: 1 client per 20,000-100,000 emails
Average Offer: 1 client per 5,000-10,000 emails
Great Offer: 1 client per 1,000-5,000 emails
The Four Key Variables That Determine Offer Quality:
Case Studies
Minimum of three case studies
In video format showing quantifiable results
Clearly identify the clients you've helped
Social Presence
Active following on LinkedIn, YouTube, or Twitter
Your face is visible (not anonymous)
Regular, useful content for your target market
Lead magnets and resources available
Specific, Measurable Claim
Your offer states an exact, quantifiable result
The outcome must be measurable (not subjective)
Guarantee
Guarantee that prospects will get the specific result
Money-back guarantee if they don't
If you lack case studies, work on a performance basis
Rating Your Offer:
0-1 variables = Bad offer
2 variables = Average offer
3 variables = Great offer
All 4 variables = Hyper-scalable company
PART 2: HOW TO IMPROVE UNDERPERFORMING CAMPAIGNS
Before Making Changes:
Don't change anything until the campaign is at least 40-45% complete
Ensure all first emails and most of the second emails have gone out
If the campaign is less than 30-40% through, variance may still turn things around
The Three Levers You Can Pull (In Order of Impact):
Test A New Offer (Highest Leverage)
Consider what you're giving away in the email
Examples:
Instead of offering a media buy, offer free ad creative
Instead of offering a landing page service, offer to rewrite one page for free
Instead of offering a call, offer a free valuation
Peel off an aspect of your service to give away upfront
Use this to prove competency and get your foot in the door
Change Target Market (Medium Leverage)
Don't restrict yourself unnecessarily
Test the same offer with different industries
Consider target markets that:
May respond better to your offer
Have less crowded inboxes
Have more time to respond
Consider outreach for partnerships to create additional revenue streams:
Complementary service providers
Agencies that could use your service for their clients
Referral partnerships
Revise Scripts (Lowest Leverage)
The script is just communicating the offer
Even "average" scripts can perform well if the offer and target market are right
Focus on the offer and target market first before changing scripts
How to Monitor Performance:
Check the split test section of your campaign dashboard
Look for which angles are generating positive replies
Use this data to inform your optimization strategy
PART 3: ACTION PLAN FOR IMPROVING RESULTS
Assess Your Current Offer
Count how many of the four key variables you currently have
If less than 3, prioritize developing these elements
If Your Campaign Is Underperforming
Verify the campaign is at least 40-45% complete
Check which angle is performing best in the split test
Test a new offer (highest priority)
Try a different target market
Only then consider script changes
Implementing Offer Improvements
Create case studies with quantifiable results
Build your social presence with useful content
Develop a specific, measurable claim
Add a guarantee or performance-based option
Don't Fall for Unrealistic Promises
Be wary of agencies promising dozens of meetings
Understand that cold email is just one channel (alternatives: content or ads)
Set realistic expectations based on the quality of your offer
Remember: Cold email success depends primarily on having an offer that resonates with your target market. Focus your energy on improving your offer first, then targeting the right audience, and only then worry about the exact wording of your scripts.