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How do I measure the effectiveness of my campaign?
How do I measure the effectiveness of my campaign?
Bourhan Sbalbal avatar
Written by Bourhan Sbalbal
Updated over a month ago

How To Improve These Metrics:

Here are the average stats we see, and how they’re affected:

Reply Rate:

  • Average: 1-2%

  • Impacted by:

    • Offer

    • Deliverability

    • Targeting


Positive Reply Rate:

  • Average: 5-15%

  • Impacted by:

    • Offer

    • Target market

    • Scripts


Positive Reply Rate:Booked Call:

  • Average 25-50%

  • Impacted by:

    • Speed to reply

    • Frequency of follow-ups

      • Follow up with positive responses every couple days

    • Are you ringing up positive replies?

      • Their phone number will be in their email signature

      • Extract their phone number via ListKit.io

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