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How to Execute a Multi-Touch Campaign for Cold Emailing
How to Execute a Multi-Touch Campaign for Cold Emailing
Bourhan Sbalbal avatar
Written by Bourhan Sbalbal
Updated over 3 months ago

When it comes to running a successful cold email campaign, simplicity and precision often outperform complex strategies. If you're considering a straightforward approach to maximize your outreach results, here’s a structure that works effectively:

1. Start with Verified Emails

  • Action: Kick off your campaign by targeting verified emails. Send a personalized cold email introducing your product or service.

  • Objective: Capture attention by addressing a specific pain point or offering a solution. Make sure the email is concise and focused on delivering value.

  • Tools: Email marketing platforms with verification features (e.g., Mailgun, SendGrid).


2. Address Invalid Emails: LinkedIn Campaign

  • Action: For emails that bounce or are invalid, pivot to LinkedIn. Connect with these prospects by sending a personalized connection request.

  • Objective: Engage leads through a different channel, where they might be more active and responsive. Use LinkedIn messages to build rapport.

  • Tools: LinkedIn Sales Navigator or similar tools.


3. Engage Positive Replies: Warm-Calling

  • Action: For those who respond positively to your cold email or LinkedIn outreach, move quickly to warm-calling. Follow up with a call to discuss their needs further.

  • Objective: Qualify the lead, answer any questions, and steer the conversation toward a meeting or demo.

  • Tools: CRM systems with integrated calling features (e.g., HubSpot, Salesforce).


Why This Structure Works:

  • Efficiency: Focuses efforts on leads that show potential, without overwhelming your team or prospects with too many touchpoints.

  • Channel-Specific Engagement: By using the best-suited channel for each type of lead (email, LinkedIn, phone), you maximize the chances of meaningful engagement.

  • Scalability: This structure is simple enough to scale across larger lists or campaigns, making it suitable for teams of all sizes.


This approach keeps your multi-touch campaign streamlined and focused, leveraging the strengths of each channel to ensure you’re connecting with prospects in the most effective way. By starting with verified emails, pivoting to LinkedIn for invalids, and following up with warm calls, you can create a high-impact campaign without unnecessary complexity.

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