A lot of people make cold email more complicated than it needs to be.

Writing 5-paragraph emails trying to sell themselves to prospects, meanwhile the prospect clicks off as soon as they see the wall of text you've sent them.

In reality, you have 2-3 seconds to grab a prospects' attention and get them to reply...

And a one sentence cold email is the best way to do that.

Here's a video explaining how to come up with your own one sentence cold email: