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How ListKit's "Triple-Verified" Process Really Works
How ListKit's "Triple-Verified" Process Really Works
Bourhan Sbalbal avatar
Written by Bourhan Sbalbal
Updated over 4 months ago

Every lead you export from ListKit is "Triple-Verified". But what does that mean?

Let us explain:

Traditionally, when you export a list of leads from a data tool, you'd have to run those leads through a verification tool like MillionVerifier or NeverBounce.

From there, you'll get leads that are "good", "bad", and "risky".

The good emails are good to go, obviously.

The bad emails can be thrown out.

But the risky emails might be GOOD, or they might be BAD.

If you run the risky emails through a tool like Scrubby, you'll get more good leads to include in your campaigns, and bad leads to throw out.

This 3-step process of exporting, verifying, then verifying again is a massive headache.

That's why we say our leads "Triple-Verified"... Because we do this entire process for you.

You don't have to verify a single lead on your own.

BUT, if you did run your list through a verification tool like MillionVerifier, you'd get an output like this:
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And at first, you'd be stunned to see 20% of the emails are risky! That can't be good! You said each lead is "Triple-Verified"!

Not so fast.

The emails labeled as "risky" by MillionVerifier are, in fact, Triple-Verified by us.
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MillionVerifier doesn't have the ability to delineate "risky" emails as good or bad, so they mark them as risky.

We have an extra layer of verification that MillionVerifier does not have.

So, if your ListKit list displays a series of "risky" emails, there's no need for concern. Your leads are triple-verified and good to go!

Should you have any further inquiries or concerns, our support team is ready to assist you.

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