Sometimes, while doing outreach, you may come across people who no longer work at the company. While this occasionally happens, the vast majority of leads remain valid, ensuring your cold outreach efforts are highly reliable and effective.
Just like running ads, achieving a 100% perfect distribution of leads is impossible. However, even with slight imperfections, effective targeting and adjustments can still lead to highly successful campaigns and meaningful connections.
Through handling millions of cold emails ourselves, we’ve developed a system to turn these situations into opportunities by connecting with the proper decision-maker.
For instance, using this approach has resulted in a 20% increase in successful redirections to the right contact for many of our users.
Our Recommended Script
When you receive a reply indicating that the person is no longer with the company, use the following script:
“Hi {{first}}!I was in touch with XYZ and was informed they’re no longer with {{company_name}}, and you’re the best contact to reach out to.
The reason I reached out to them was because {{offer}}.
Are you interested in learning more?”
This approach is simple, professional, and increases your chances of being redirected to the correct contact within the organization.
Resolving Lead Quality Issues
If, for any reason, you find that a significant portion of your leads across hundreds or more credits no longer work at the company, please get in touch with us. Our support team will work with you to resolve the issue and ensure your credits are refunded appropriately.
By following these strategies, you can effectively handle these situations and maintain the momentum of your outreach campaigns.