The Smart Approach to Multi-Market Prospecting
When your business serves multiple distinct target markets, your prospecting strategy should reflect this diversity. ListKit provides an efficient way to build separate, highly-tailored lead lists for each of your target segments.
Create Dedicated Searches for Each Target Market
The most effective approach is to create individual searches specifically designed for each unique target market or ICP (Ideal Customer Profile).
Why Separate Searches Work Better
Creating distinct searches for each target market offers several key advantages:
More precise targeting: Each search can use highly specific criteria relevant to that particular market
Cleaner data organization: Keeping markets separate makes campaign management more straightforward
Tailored messaging: Distinct lists facilitate customized outreach for each market segment
Better performance tracking: Separated lists allow you to measure which markets respond best
Example Scenario
Consider these two entirely different target markets:
Target Market #1:
CEOs of eCommerce brands
Located in London
25-100 employees
Using Shopify Plus
Target Market #2:
Founders of trucking companies
Located in Texas
10-50 employees
Using fleet management software
These markets have completely different characteristics, pain points, and buying behaviors. Combining them into a single search would dilute your targeting precision and complicate your outreach efforts.
Efficient Workflow for Multiple Markets
ListKit's processing system allows you to work on multiple target markets concurrently:
Build your first search using filters specific to your first target market
Start the export process for this first search
Create a new search immediately while your first export processes
Define criteria for your second target market
Export your second list without waiting for the first to complete
Repeat as needed for additional target markets
Your exports will process simultaneously, and you'll receive email notifications as each list becomes available.
Organizing Your Multi-Market Strategy
To maximize efficiency when targeting multiple markets with ListKit:
Use descriptive naming conventions for your searches and exports (e.g., "London-eComm-CEOs-May2025")
Save your search parameters for each market for easy updates and re-runs
Document your targeting criteria for each market segment
Schedule dedicated time to review results from each market separately
Campaign Management Best Practices
Once your market-specific lists are exported:
Create separate email sequences for each target market
Personalize messaging to address the specific pain points of each segment
Track performance metrics individually for each market
Refine your targeting based on which markets show the strongest response
Need Help Defining Your Target Markets?
If you need assistance defining your target markets or creating optimized searches for each segment, our support team is here to help. Reach out through the in-app chat with any questions about your multi-market targeting strategy.
Start building your market-specific prospect lists today and take your outreach precision to the next level!