THIS ARTICLE IS FOR: All ListKit customers
Stage: Live
Owner: CS
Last updated: Aug 2026
TL;DR
Positive reply notifications are on by default, you get an email within seconds when a lead replies with interest
You can forward those notifications to any email address, a VA, a setter, a teammate, or yourself
Find it in Email Engine, Settings, under Positive-reply notifications
Speed to lead is everything, the faster you respond to a positive reply, the higher your chances of booking a call
Why this matters / When you'd use this
When a lead replies positively to your cold email campaign, every minute you wait to respond reduces your chances of booking a call. Positive reply notifications let you jump on interested leads within seconds, from your inbox, your phone, or forwarded directly to whoever manages your replies.
This feature is on by default on all accounts. All you need to do is make sure it is toggled on and optionally add a forwarding address.
How to set it up
Step 1: Go to Email Engine Settings
In the left sidebar, go to Email Engine and click Settings from the menu.
Step 2: Find Positive-reply notifications
On the Settings page, locate the Positive-reply notifications section. Make sure the toggle is turned on. When active, you will receive an email notification within seconds every time a reply is categorized as Interested or Meeting Booked.
Note: Turning this off stops notifications. Any replies that arrive while it is off will not be re-sent later.
Step 3: Add a forwarding address (optional)
In the Forward positive replies to field, enter any email address you want to receive the notifications, a VA, a setter, a teammate, or any inbox you want alerted instantly.
The same notification is also sent to your account email. The forwarding address is in addition to that, not instead of it. Leave it empty if you only want notifications sent to your account email.
Click Save to confirm.
Expected outcome
From the moment a lead replies and is categorized as Interested, a notification lands in your inbox within seconds. If you have added a forwarding address, that inbox receives it too. No more checking Master Inbox manually, the lead comes to you.
Frequently asked questions
Is this feature on by default?
Yes. Positive reply notifications are enabled by default on all ListKit accounts. You just need to confirm the toggle is on and optionally add a forwarding address.
What reply categories trigger a notification?
Notifications are sent when a reply is categorized as Interested or Meeting Booked. Other reply categories like Out of Office, Not Interested, or Unsubscribed do not trigger a notification.
Can I forward notifications to more than one email address?
The forwarding field currently accepts one email address. If you need multiple people notified, consider using a shared team inbox address.
What happens if I turn notifications off?
Notifications stop immediately. Any positive replies that come in while the toggle is off will not be re-sent once you turn it back on — so keep it on at all times.
Where do I find positive replies inside the app?
All positive replies are available in Master Inbox under the Interested category. See: How do I filter replies in Master Inbox?