When The Prospect Responds: Creating Your Loom Video
Video Structure (3-4 Minutes Total)
Personalized Greeting (0:15) "Hey [Name], really appreciate you responding to my email. I wanted to make this quick 3-minute video going over [specific value you're offering]."
Establish Credibility (0:30)
State your ideal client criteria
Mention notable clients in their industry
Share relevant results/metrics
Consider using a slide for this section
Value Delivery - The "3 Things" Approach (2:00)
Identify 3 specific issues with their current setup
For each issue:
Show the problem on screen
Explain why it's suboptimal
Provide a concrete solution
Clear Call-to-Action (0:15) "If any of this was valuable, how does [specific day] or [specific day] at [specific time] work on your end for a quick call to discuss how we can implement these changes and [additional value]?"
Video Recording Best Practices
Keep it under 4 minutes
Show their actual website/assets on screen
Use professional lighting and audio
Speak at a steady, confident pace
Maintain eye contact with the camera
Focus on delivering genuine value
Sending Your Video Effectively
Email Template for Video Delivery
Subject: Custom [service type] audit for [Name] at [Company]
Hi [Name],
Here's the custom [service type] audit video I prepared for you. Just click the thumbnail below to view it.
[EMBEDDED VIDEO THUMBNAIL]
You'll notice at [timestamp] I mention [specific insight] that will [specific benefit], and at [timestamp] I show you how to [another specific insight].
How does [Day 1] or [Day 2] at [specific time] work for a quick call to do a full step-by-step breakdown of your [specific area]?
If those times don't work with you, feel free to grab something on my calendar here: [Calendar Link]
Looking forward to helping you [achieve specific outcome],
[Your Name]
Key Email Components
Use an embedded thumbnail (not a link) - Click "Share" and "Embed" in Loom
Include "preview highlights" from the video to encourage watching
Provide specific date/time options (not "let's hop on a call sometime")
Include a calendar link as backup
Follow-Up Strategy
If the prospect doesn't respond, follow up every 2-3 days:
Hi [Name],
What did you think of the custom video audit? How does [Day] or [Day] work for a call?
[Your Name]
Be persistent but professional - the key is consistency.
Why This Strategy Works
Personalization: Shows you've done your research and care about their specific business
Value-First Approach: Delivers actionable insights before asking for anything
Visual Impact: Creates a connection and demonstrates expertise
Decision Simplification: Moves from "yes/no" to "which time works better"
Real-World Implementation Tips
Call out your ideal client in the video to qualify prospects
Personalize the thumbnail with the prospect's name/company
Use time stamps to guide viewers to key points
Offer directional choice in meeting times rather than yes/no options
Focus on very specific issues rather than general observations