1. Identify Your Offer and Value Proposition
Define what you're offering to potential clients
Understand the key benefit your service provides (e.g., booking calls, signing clients)
Know your competitive advantage (like one-time fee vs. ongoing retainers)
2. Create Multiple Email Variations for Testing
Write several versions of your first email (the transcript shows 4 variations)
Test different angles of the same offer
Adjust your volume of variations based on your lead quantity (more leads = more variations)
3. Structure Your First Email
Use a clear, attention-grabbing opening
Keep paragraphs short and digestible
Present your core offer directly
End with a simple call-to-action (e.g., "Would you be interested in learning more?")
4. Try Different Opening Approaches
As shown in the transcript, you can:
Skip the fluff and get straight to your offer
Reference the recipient's role in their company
Ask a question about their current situation
Address a common pain point they might have
5. Focus on Benefits, Not Just Features
Emphasize outcomes like:
Getting booked calls and closed deals
100% ownership of the system
No more expensive agency retainers
Consistent client acquisition
6. Create Follow-up Emails
Plan a sequence (the transcript shows a 3-email sequence)
Space them appropriately (example: 4 days after first email, 3 days after second)
Add new information in each follow-up
Consider sharing videos or additional resources in later emails
7. Let Your Personality Show
Include authentic language and some humor where appropriate
Don't be afraid to be conversational rather than overly formal
Stand out by being human among automated messages
8. Technical Setup Considerations
Format your emails for readability
Keep paragraphs short
Apply spintax
Make sure text replacements are set up correctly (for personalization)
Test how emails appear in the inbox