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What is Spintax?
Spintax (short for "spinning syntax") is a powerful technique that allows you to create multiple unique variations of your email content from a single template. By rotating between similar words and phrases, spintax helps your emails appear freshly written rather than mass-produced, significantly improving deliverability rates.
Why Use Spintax?
Email Service Providers (ESPs) like Gmail, Yahoo, and Outlook have sophisticated algorithms to detect mass email campaigns. When they identify identical content being sent repeatedly, they often flag these messages as potential spam, reducing your deliverability rates.
Spintax solves this problem by creating natural variations in your emails, making each one appear unique to ESPs. This helps:
Bypass spam filters by avoiding repetitive content patterns
Increase open rates by improving inbox placement
Enhance engagement through more personalized-looking messages
Protect your sender reputation by reducing spam flags
How Spintax Works
Spintax uses a simple syntax where alternative words or phrases are enclosed in curly brackets and separated by the pipe symbol:
[ ] {Hello|Hi|Greetings|Hey there}! I'd like to schedule a {call|demo|meeting|quick chat} to discuss your {needs|requirements|goals}.
When processed, your email sending tool will randomly select one option from each set of brackets, creating unique variations:
"Hello! I'd like to schedule a demo to discuss your requirements."
"Hi! I'd like to schedule a call to discuss your goals."
"Greetings! I'd like to schedule a meeting to discuss your needs."