Creating the Campaign & Importing Leads
Go to the Email Campaign Tab: From the top menu, click on "Email Campaign".
Click "Create Campaign"
Enter a name for your campaign and hit Save.
Add Your Leads:
Option 1: Upload a CSV file. (Use the "Sample CSV" to ensure the formatting is correct.)
Option 2: Click on Order History to import leads from your past ListKit exports.
Import Settings: If you use Order History, select the order you'd like to import, click Select, adjust the import settings (or match them to the provided example screenshot), and then hit Import Leads. Click Continue to proceed.
Adding Scripts & Creating Sequences
Set Up Your First Email:
Select the first email step.
Add a Subject Line.
Write the Email Body.
Use the "{} Variables" button to insert personalization tokens like First Name or Company Name.
(Open the screenshot in a new tab for better visibility)
Create Variants:
Click on "Add Variant" to test different approaches in your first email.
Edit the newly added subject and body.
Add Follow-Up Steps:
Click "Add Step".
Choose the delay between the initial email and the follow-up (e.g., 2 days).
Write your follow-up message.
Tip: Leave the subject blank to have it sent as a thread reply to the first email.
Repeat to add more follow-ups or variants as needed.
Save and Proceed: Click "Save & Next" to move forward.
Selecting Senders & Scheduling
Pick Sender Accounts: Choose the connected email accounts that will send the emails.
Click on "Schedule Campaign".
Schedule Settings:
(1) Time Zone: Set your audience's local time zone.
(2) Sending Days: Choose business days for best engagement.
(3) Sending Time Range: Example: 8:00 AM to 5:00 PM.
(3) Email Cooldown: Set the delay between email sends from the same account.
(4) Launch Date: Pick when you want the campaign to begin.
(5) Daily Sending Limit: Choose how many new leads will be emailed per day.
Final Review & Launch: Review all details and launch your campaign!
With your campaign now created, your cold email engine is ready to go. Let the outreach begin!
For more info about writing scripts, creating sequences, and writing follow-ups, make sure to watch the videos ListKit's co-founder Christian created: https://app.listkit.io/learn.