Transform Generic Filters into Precise Targeting Tools
ListKit's predefined filters provide an excellent starting point for building prospect lists, but the real power comes from adapting them to match your specific Ideal Customer Profile (ICP). This guide shows you how to customize these templates for maximum targeting precision.
Understanding Predefined Filter Customization
Predefined filters offer tested combinations of criteria that work well for common targeting scenarios. By modifying these foundation filters, you can quickly create highly specific searches without starting from scratch.
Step-by-Step Customization Process
Example Scenario: Targeting USA-Based C-Suite SaaS Executives
Let's customize a predefined filter to find C-executives at SaaS companies specifically in the United States:
Navigate to Filters: Click on "Filters" in the main navigation menu
Access Saved Templates: Click on "Saved Filters" to open the filter library
Select Your Base Filter: Browse through "Predefined Filters" and choose the C-executive filter template
Apply the Foundation: Click "Apply" to load the predefined criteria into your search
Customize Parameters:
Add geographic restriction: Filter for "United States" in the location settings
Specify industry: Include "SaaS" or "Software" in the industry filters
Refine executive titles: Focus on C-suite roles (CEO, CTO, CFO, CMO)
Save Your Custom Filter: Use "Save As" to create your personalized version for future use
Best Practices for Filter Customization
Start Broad, Then Narrow
Begin with a predefined filter that captures your general target audience, then layer on specific requirements to refine your focus.
Essential Modifications to Consider
Geographic Parameters: Add country, state, or city restrictions
Company Size: Specify employee count ranges
Industry Specificity: Narrow to precise industry verticals
Technology Stack: Include relevant tools or platforms
Company Status: Filter by funding stage, revenue, or growth metrics
Saving Your Customizations
When saving modified filters:
Use descriptive names (e.g., "USA_SaaS_C-Suite_2024")
Include date information for time-sensitive searches
Tag filters with relevant campaign names
Document your modifications for team collaboration
Advanced Customization Strategies
Combining Multiple Predefined Filters
Merge elements from different predefined filters to create complex targeting parameters. For example:
Start with a C-executive filter
Add technology criteria from a SaaS company filter
Incorporate location parameters from a regional filter
Creating Industry-Specific Variants
Develop customized versions for different verticals:
Healthcare C-executives in major metro areas
Financial services leaders with specific software usage
Manufacturing executives implementing digital transformation
Real-World Applications
This customization approach proves valuable for:
Account-based marketing campaigns
Competitive displacement strategies
Targeted industry research
Vertical-specific outreach programs
Conclusion
Customizing predefined filters transforms them from generic templates into powerful targeting tools tailored to your exact requirements. This approach saves time while ensuring your prospect lists perfectly match your ideal customer profile.
Start with a predefined filter today and customize it to match your unique targeting needs. The flexibility of this approach empowers you to create precisely targeted prospect lists efficiently.