These Search Filters Will Help You Build More Accurate Prospect Lists
Mastering ListKit's Search Logic for Precise Targeting
ListKit's powerful filtering system might appear complex at first glance, but once you understand the core functionality, you'll be able to create highly targeted prospect lists with ease. This guide walks you through the two most important search operators that will transform your prospecting efforts.
Understanding Boolean Logic: "AND" vs "OR" Filters
The first crucial filter type controls how multiple search terms relate to each other:
OR Logic (Default Setting)
When you add multiple terms with the default "OR" setting, ListKit will include results that match ANY of your specified criteria.
Example: If you search for companies using "YouTube" OR "Google Analytics," your results will include:
Companies using only YouTube
Companies using only Google Analytics
Companies using both tools
This is perfect when you want to cast a wider net or when either technology indicates a good prospect.
AND Logic (Toggle Setting)
When you switch from "OR" to "AND," ListKit will only show results that match ALL of your specified criteria.
Example: If you search for companies using "YouTube" AND "Google Analytics," your results will only include:
Companies using both YouTube and Google Analytics simultaneously
This is ideal when you need prospects that meet multiple specific requirements, narrowing your list to more qualified leads.
Refining Results: "Include" vs "Exclude" Filters
The second essential filter type allows you to fine-tune your search by specifically including or excluding certain criteria:
Include Filter
The include filter ensures specific terms or attributes are present in your results.
Example: Typing "marketing agency" and selecting "include" will return only companies identified as marketing agencies.
Exclude Filter
The exclude filter removes specific terms or attributes from your results, even if they match your other criteria.
Example: If you first include "marketing agency" and then exclude "SEO" and "SEO agency," your results will show:
Marketing agencies of all types
EXCEPT those specializing in or mentioning SEO
Combining Filters for Precision Targeting
The real power of ListKit's search comes from combining these filters to create highly specific prospect lists.
Multi-Faceted Search Example
Let's say you want to target mid-sized marketing agencies that use HubSpot but don't focus on SEO:
Type "marketing agency" → Select Include → Enter
Type "SEO" → Select Exclude → Enter
Type "SEO agency" → Select Exclude → Enter
Select company size filter for 51-200 employees
Type "HubSpot" in technology filter → Toggle to AND logic
This combination will generate a precisely targeted list of mid-sized marketing agencies that use HubSpot but don't specialize in SEO services.
Video Demonstration
For a visual walkthrough of these filtering techniques, check out our demonstration video showing these features in action. The video provides a real-time example of building targeted prospect lists using ListKit's advanced search filters.
Start Building Better Lists Today
By mastering these simple yet powerful filtering options, you'll be able to create highly targeted prospect lists that align perfectly with your ideal customer profile. Experiment with different combinations to discover the most effective targeting strategy for your specific outreach campaigns.