Using the search filters on ListKit might seem overwhelming at first, but it's a lot easier than it appears.
There are 2 key filters to be aware of:
The "and" "or" filters, and the "include" "exclude" filters.
For "and" "or", it's exactly as it appears...
If you'd like to build a list of companies that use YouTube AND Google Analytics, toggle over the "or" button and switch it to "and".
If you'd like to build a list of companies that use YouTube OR Google Analytics, you don't need to touch anything!
The "include" "Exclude" function is especially helpful.
For example, say you want to target marketing agencies but DO NOT want to target SEO agencies, you can do a multi faceted search.
Type in "marketing agency" and select include, then hit enter.
THEN, type in "SEO" "SEO agency", select EXCLUDE, and hit enter.
This will build a list of marketing agencies EXCLUDING SEO agencies from the search.
Check out this quick video demo walking through these features in real-time!