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How To Use The "And" "Or" And "Include" "Exclude" Filters In ListKit

These search filters will help you build more accurate prospect lists

Christian Bonnier avatar
Written by Christian Bonnier
Updated this week

These Search Filters Will Help You Build More Accurate Prospect Lists

Mastering ListKit's Search Logic for Precise Targeting

ListKit's powerful filtering system might appear complex at first glance, but once you understand the core functionality, you'll be able to create highly targeted prospect lists with ease. This guide walks you through the two most important search operators that will transform your prospecting efforts.

Understanding Boolean Logic: "AND" vs "OR" Filters

The first crucial filter type controls how multiple search terms relate to each other:

OR Logic (Default Setting)

When you add multiple terms with the default "OR" setting, ListKit will include results that match ANY of your specified criteria.

Example: If you search for companies using "YouTube" OR "Google Analytics," your results will include:

  • Companies using only YouTube

  • Companies using only Google Analytics

  • Companies using both tools

This is perfect when you want to cast a wider net or when either technology indicates a good prospect.

AND Logic (Toggle Setting)

When you switch from "OR" to "AND," ListKit will only show results that match ALL of your specified criteria.

Example: If you search for companies using "YouTube" AND "Google Analytics," your results will only include:

  • Companies using both YouTube and Google Analytics simultaneously

This is ideal when you need prospects that meet multiple specific requirements, narrowing your list to more qualified leads.

Refining Results: "Include" vs "Exclude" Filters

The second essential filter type allows you to fine-tune your search by specifically including or excluding certain criteria:

Include Filter

The include filter ensures specific terms or attributes are present in your results.

Example: Typing "marketing agency" and selecting "include" will return only companies identified as marketing agencies.

Exclude Filter

The exclude filter removes specific terms or attributes from your results, even if they match your other criteria.

Example: If you first include "marketing agency" and then exclude "SEO" and "SEO agency," your results will show:

  • Marketing agencies of all types

  • EXCEPT those specializing in or mentioning SEO

Combining Filters for Precision Targeting

The real power of ListKit's search comes from combining these filters to create highly specific prospect lists.

Multi-Faceted Search Example

Let's say you want to target mid-sized marketing agencies that use HubSpot but don't focus on SEO:

  1. Type "marketing agency" → Select Include → Enter

  2. Type "SEO" → Select Exclude → Enter

  3. Type "SEO agency" → Select Exclude → Enter

  4. Select company size filter for 51-200 employees

  5. Type "HubSpot" in technology filter → Toggle to AND logic

This combination will generate a precisely targeted list of mid-sized marketing agencies that use HubSpot but don't specialize in SEO services.

Video Demonstration

For a visual walkthrough of these filtering techniques, check out our demonstration video showing these features in action. The video provides a real-time example of building targeted prospect lists using ListKit's advanced search filters.

Start Building Better Lists Today

By mastering these simple yet powerful filtering options, you'll be able to create highly targeted prospect lists that align perfectly with your ideal customer profile. Experiment with different combinations to discover the most effective targeting strategy for your specific outreach campaigns.

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