Two Primary Filter Categories
ListKit's powerful search system is organized into two main categories that work together to create precisely targeted lead lists:
Company Search Filters - Target specific types of businesses
People Search Filters - Identify the right decision-makers within those companies
This dual-layer approach ensures you can pinpoint exactly the right prospects for your outreach campaigns.
Company Search: Finding Your Ideal Organizations
The company search filters help you identify organizations that match your ideal customer profile based on various business characteristics.
Industry Targeting
Start with our comprehensive industry classification system:
Browse through 245 predefined industries in the "Industries" filter
Select multiple industries to broaden your search
Combine industry selections with other filters for greater precision
Keyword-Based Company Search
If you don't see your specific target industry, use the "Keywords" filter:
Enter specific niches (e.g., "Cosmetics," "Pet Food," "Industrial Automation")
Discover companies that mention these keywords in their descriptions
Combine multiple keywords to refine your search
Additional Company Filters
Fine-tune your company targeting with these powerful filters:
Company Size - Filter by employee count (e.g., startups, SMBs, enterprises)
Technologies Used - Target companies using specific tools (e.g., Shopify, HubSpot, Salesforce)
Location - Filter by country, state/province, or city
Funding Information - Target companies based on funding rounds or investment status
Founded Date - Focus on established businesses or new ventures
Revenue Range - Target companies within specific annual revenue brackets
People Search: Identifying Decision-Makers
Once you've defined your target companies, use people filters to identify the specific roles and individuals you want to reach.
Job Title Targeting
The most powerful people filter is Job Title, which lets you:
Select from common titles (CEO, Founder, CMO, etc.)
Enter custom or niche titles
Use partial matching to capture variations (e.g., "Marketing" captures all marketing-related roles)
Exclusion Functionality
A particularly valuable feature is the ability to exclude specific titles:
Remove irrelevant positions from your results
Filter out junior roles when targeting executives
Exclude specific departments not relevant to your offering
For example, if you want to target marketing leaders but not junior staff, you could:
INCLUDE: "CMO," "VP of Marketing," "Marketing Director," "Head of Marketing"
EXCLUDE: "Marketing Assistant," "Marketing Coordinator," "Project Manager"
Additional People Filters
Further refine your targeting with these personal attributes:
Gender - Target specific genders when relevant to your offering
University - Find graduates from specific institutions
Location - Target people in specific geographic areas (useful when people work remotely for companies based elsewhere)
Seniority Level - Filter by career stage (entry-level to C-suite)
Combining Filters for Precision Targeting
The true power of ListKit comes from combining multiple filters across both categories. For example:
E-commerce companies using Shopify Plus + Founders or CMOs
Manufacturing businesses in Texas + Operations Directors excluding Plant Managers
SaaS companies with 50-200 employees + VPs of Sales who attended top business schools
Getting Help With Filters
Have questions about how to structure your search or which filters to use for your specific targeting needs? Our team is ready to help clarify any questions you might have about our filtering system.
Reply with your specific question, and we'll provide personalized guidance to help you build the perfect lead list for your campaigns.