TL;DR
When you send a Loom video in a reply, a clickable thumbnail gets more attention than a plain link.
The thumbnail shows your face and the screen behind you before the lead clicks.
Copy the thumbnail from Loom, paste it into your reply, then link it to your video's share link.
Use this in replies only, not in cold sequence emails.
When you'd use this
Use this when you record a personalized video for a lead who replied, for example a short walkthrough of their website. A plain text link is easy to ignore. A thumbnail shows exactly what they're about to watch.
Step-by-step
Record your Loom video and open it in your Loom dashboard.
Click Share on the video, select Embed, then click Copy GIF Thumbnail. Loom renames its menus often. If you can't find it, look for the email embed or GIF thumbnail option under Share.
Open Master Inbox (next.listkit.io/master-inbox), open the conversation with your lead and start a reply.
Paste the thumbnail into the body of your reply.
Go back to Loom and copy the video link.
In your reply, select the thumbnail, use the link option in the reply editor and paste the video link. This makes the thumbnail clickable.
Finish your message and send it.
Why this works
A visible thumbnail shows the lead what they're about to watch: a real person next to their own website. Linking the thumbnail is what makes it work. Without the link, it's just a picture and clicking it does nothing.
Expected outcome
Your reply shows a video thumbnail instead of a plain link, and clicking it opens your Loom video.
FAQ
Does this work for any video, or only Loom?
This method uses Loom's thumbnail and link options. Other video tools may have something similar, with different steps.
What happens if I forget to link the thumbnail?
The image shows, but clicking it does nothing. Always add the link.
Can I use this in cold outreach?
No. Use it in replies only. Keep cold sequence emails plain text with no links or images. See Why is my bounce rate high and how do I fix it?.
Why not just send the plain Loom link?
A plain link gives no visual context. A thumbnail shows what the lead is about to see, so more people watch it.





