Writing cold email copy from scratch is one of the biggest obstacles for new senders. Most people either copy a template they found online, spend too long overthinking it, or launch something that is too generic to get replies.
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The AI Script Writer removes most of that obstacle. It is built on the structure of real, high-performing ListKit campaigns, so you start from a proven format instead of a blank page. You just give it your business context and it does the rest.
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The AI Script Writer produces better output when your inputs are specific. Before you open it, have the following ready:
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What you are selling: a clear, specific description of your offer. Not "marketing services", something like "cold email campaigns for B2B SaaS companies with 10 to 50 employees."
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Who you are selling to: your target audience for this specific campaign. Industry, job title, company size, and location if relevant.
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A case study or proof point: a real result you have delivered for a client. Even one specific example dramatically improves the quality of the output. For example: "Booked 14 meetings in 30 days for a staffing agency in Chicago."
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Your call to action: what you want the prospect to do. A call, a demo, a video, a sample, pick the one that makes the most sense for your offer.
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Industry language: terms and phrases your audience actually uses. This helps the AI write in a way that feels native to your niche rather than generic.
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Step 1 - Open a campaign and navigate to Step 2

Click Campaigns in the left sidebar. Either create a new campaign or open an existing one. Navigate to Step 2, Create Sequence.

Step 2 - Click Generate with AI

At the top of the sequence builder, click the Generate with AI · 100 credits button.

Step 3 - Fill in the AI input panel

A panel will open with fields for your campaign details. Fill in each field as specifically as you can:
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What are you selling?
Describe your offer in one to two sentences. Be specific about what you do and who you do it for.
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Who are you selling to?
Describe your target audience for this campaign, industry, job title, and any other relevant details.
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Case study
Add a real result you have achieved for a client. One specific, concrete example is more powerful than a general claim.
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Call to action
Select up to 4 CTA types from the available options, Video, Catalog, Mockup, Sample work, Demo/trial, or Call. Pick the ones that make the most sense for your offer.
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For cold emails, a Call or Demo/trial CTA is the safest choice. Save videos for replies (see How do I embed a Loom video thumbnail in my reply?).

CTA detail
Describe exactly what the prospect gets when they take that action, what will they see on the call, what does the video show, what is in the sample.
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Industry language
Add terminology specific to your niche. This is what makes the copy feel like it was written by someone who understands the industry rather than a generic AI tool.
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Additional notes
Anything else the AI should know, your process, your pricing model, your differentiator, a specific angle you want to test.

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Step 4 - Click Generate sequence

Once all fields are filled in, click Generate sequence at the bottom of the panel.

Step 5 - Review and edit your output

The AI will generate a full 3-step sequence and map it directly into your campaign:

You don't need to add a signature. Each email goes out with the signature of the inbox it is sent from, added at send time. Use spintax to vary greetings and CTAs. See How do I use spintax in ListKit?

Review every variant. Edit anything that does not sound like you, does not match your offer accurately, or could be tightened up. The AI gives you a strong starting point, your job is to make it yours.
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Be specific with your case study. The more concrete your proof point, the more compelling the copy. Numbers, industries, and timeframes all make a difference.
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Use your prospect's language in the Industry language field. If your audience talks about EBITDA multiples, earnouts, and due diligence, put those words in. If they talk about churn, ARR, and MRR, put those in. The AI adapts its tone and vocabulary to whatever you provide.
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Regenerate with better inputs, not the same ones. If the first output does not feel right, adjust your inputs and generate again. Each generation costs 100 credits, so refine your inputs before regenerating rather than generating multiple times with the same information.
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Do not over-edit. The sequences are structured based on what works at scale. Small tweaks to wording are fine, but avoid changing the structure, length, or format significantly until you have data from your first campaign.
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After generating your sequence you will have a full 3-step cold email campaign with 8 variants ready to review, an initial email with 4 variants and two follow-ups with 2 variants each. The copy is structured around your specific offer, audience, and proof point, and built on the same framework ListKit uses in its own campaigns.
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Review it, make your edits, and move on to Step 3 to configure your sending settings.
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How much does the AI Script Writer cost?
100 credits per generation. See: What are ListKit credits and how do they work?
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Can I regenerate if I am not happy with the output?
Yes. Adjust your inputs to be more specific and click Generate sequence again. Each regeneration costs 100 credits.
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Can I edit the generated copy?
Yes. Every variant is fully editable inside the sequence builder. Click any email step or variant to edit the subject line or body copy directly.
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Do I have to use all the variants the AI generates?
No. You can delete any variants you do not want to test. A minimum of one variant per step is required to publish the campaign.
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Can I use the AI Script Writer on an existing campaign?
Yes. Open the campaign, navigate to the sequence step, and click Generate with AI. Generating replaces your existing sequence, so copy anything you want to keep first.
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What if I do not have a case study yet?
Be as specific as you can: describe the type of result you help clients achieve even if you do not have a named example yet. As you get results from your first campaigns, come back and update your inputs with real proof points.

Do the credits come from my monthly balance?
Yes. Each generation uses 100 credits from the same balance you use for exports. You can see your balance at the top of every page. Buy more in the app anytime with Get more credits, and our team is happy to help you pick the right amount. See What are ListKit credits and how do they work?