TL;DR
Lead enrichment fills in missing information on your leads using data you already have (name, email, LinkedIn URL, or domain).
You can enrich both Lead-level and Company-level fields.
Only two data fields use credits: a triple-verified business email (1 credit) and a mobile phone number (3 credits, US only, charged only when a number is found). Every other field is included when available.
Enrichment works even with minimal starting data, like just a LinkedIn URL or company domain.
When you'd use this / Why it matters
Use lead enrichment when you have a partial or outdated list — from a CRM export, LinkedIn, a CSV, or anywhere else — and want to fill in the gaps without manual research. Instead of tracking down missing emails or job titles one by one, the Enrichment Tool finds and adds that data automatically.
Available Lead fields
From the Leads tab, you can enrich:
First Name
Last Name
Job Title
Location
Business Email
Business Email + Verification
Personal Email
Mobile Phone Number
Person LinkedIn URL
Only Business Email + Verification (1 credit) and Mobile Phone Number (3 credits per number found, US only) use credits. Everything else is included when available. Details: How many credits does enrichment use?
Available Company fields
From the Company tab, you can enrich:
Company Name
Domain
Industry
Employee Count
Company Location
Company Address
Company LinkedIn URL
Tech Stack
Funding
Company Business Model
Company Revenue Model
Company Growth Stage
Estimated Monthly Website Traffic
Technology Stack
Total Funding Raised
General Company Email
Estimated Annual Revenue Range
Primary Industry Vertical
Company Value Proposition
Industry Sub-Category
Company Target Customer (ICP)
All Company fields are included at no credit cost.
What you need to get started
Enrichment can start from a single identifier, but more data means better match rates. Good starting points:
A LinkedIn URL
A business email
A full name plus company name or domain
A company domain
The more identifying information you provide upfront, the higher your match rate will be — especially for harder-to-find fields like phone numbers.
How to run an enrichment
Click the Enrichment icon in the left sidebar, upload a CSV or import from HubSpot, map your columns, pick your fields, review the credit estimate and click Start Enrichment. Full walkthrough: How do I use the Enrichment Tool to enrich a lead list?
Expected outcome
You should now be able to:
Understand the full range of data ListKit can add to your leads
Know which fields are Lead-level vs. Company-level
Decide which fields are worth enriching for your use case
Troubleshooting / FAQs
Do I need a complete lead record to enrich it?
No. Enrichment is designed for partial data — even a single identifier like a LinkedIn URL or domain can be enough to start.
Are all fields free?
No. Only two data fields use credits: a triple-verified business email (1 credit) and a mobile phone number (3 credits, US only, charged only when a number is found). Every other field is included when available. See How many credits does enrichment use? for the full breakdown.
Can I enrich Company data without enriching Lead data?
Yes. You can select fields from either tab independently, or both together.
Need brand-new leads rather than filling gaps in a list you already have? Use Search instead. See How do I find and export leads from a list of company domains?