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What is lead enrichment and what data can I add to my leads?

Written by Bourhan Sbalbal

THIS ARTICLE IS FOR: ✅ Self-Serve

Stage: Onboarding / Live

Owner: CS

Last updated: 2026-7-27


TL;DR

  • Lead enrichment fills in missing information on your leads using data you already have (name, email, LinkedIn URL, or domain).

  • You can enrich both Lead-level and Company-level fields.

  • Some Lead fields use credits; all Company fields are currently free.

  • Enrichment works even with minimal starting data, like just a LinkedIn URL or company domain.


When you'd use this / Why it matters

Use lead enrichment when you have a partial or outdated list — from a CRM export, LinkedIn, a CSV, or anywhere else — and want to fill in the gaps without manual research. Instead of tracking down missing emails or job titles one by one, the Enrichment Tool finds and adds that data automatically.


Available Lead fields

From the Leads tab, you can enrich:

  • First Name

  • Last Name

  • Job Title

  • Location

  • Business Email

  • Business Email + Verification

  • Personal Email

  • Personal Email + Verification (coming soon)

  • Mobile Phone Number

  • Person LinkedIn URL

  • AI Personalized Line

Some of these are free, and others use credits — see "How many credits does enrichment use?" for the full breakdown.


Available Company fields

From the Company tab, you can enrich:

  • Company Name

  • Domain

  • Industry

  • Employee Count

  • Company Location

  • Company Address

  • Company LinkedIn URL

  • Tech Stack

  • Funding

  • Company Business Model

  • Company Revenue Model

  • Company Growth Stage

  • Estimated Monthly Website Traffic

  • Technology Stack

  • Total Funding Raised

  • General Company Email

  • Estimated Annual Revenue Range

  • Primary Industry Vertical

  • Company Value Proposition

  • Industry Sub-Category

  • Company Target Customer (ICP)

All Company fields are currently Free to enrich.


What you need to get started

Enrichment works even if you only have one of the following:

  • A LinkedIn URL

  • A name

  • A company domain

The more identifying information you provide upfront, the higher your match rate will be — especially for harder-to-find fields like phone numbers.


Expected outcome

You should now be able to:

  • Understand the full range of data ListKit can add to your leads

  • Know which fields are Lead-level vs. Company-level

  • Decide which fields are worth enriching for your use case


Troubleshooting / FAQs

Do I need a complete lead record to enrich it?
No. Enrichment is designed for partial data — even a single identifier like a LinkedIn URL or domain can be enough to start.

Are all fields free?
Most fields are free. Some Lead fields, like Mobile Phone Number and Business Email Verification, use credits. All Company fields are currently free. See "How many credits does enrichment use?" for the full breakdown.

Can I enrich Company data without enriching Lead data?
Yes. You can select fields from either tab independently, or both together.

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