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How do I use the Country filter in Search?

Written by Andre Haykal Jr

TL;DR

  • The Country Filter targets companies by their headquarters location.

  • It directly impacts deal size, close rate, sales cycle, and pipeline quality.

  • If you sell remote or digital services, you should almost always target multiple countries.

  • Country selection is a scaling lever, not just a geography setting.
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When you’d use this / Why it matters

Your ideal customer profile (ICP) changes dramatically by country.
Different regions have different budgets, buying behavior, business maturity, and expectations, which directly affects how well your outbound performs.

Used correctly, the Country Filter helps you:

  • Expand your Total Addressable Market (TAM)

  • Access higher-budget buyers

  • Reduce competition

  • Improve close rates
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Step-by-step: How to use the Country Filter

  1. Open Companies (first icon in the left sidebar) and open the filters.

  2. Under Company Location, open Country (not the Country filter under People Location).

  3. Select one or multiple countries where you want to target companies.

  4. Layer additional filters:

    • Industry

    • Company size

    • Job titles

    • Keywords

    • Funding

    • Hiring status

  5. Run your search.

The Country Filter matches companies based on their headquarters location.
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Why country selection changes your results

Targeting different countries affects:

  • Budgets (average deal size)

  • Buyer maturity

  • Sales cycle length

  • Pricing tolerance

  • Pipeline quality

This is why two identical searches, with only the country changed, can produce very different outcomes.
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If you sell remote, online, or non-physical services

You should strongly consider international targeting if your service:

  • Can be delivered remotely

  • Is sold online

  • Uses Zoom or virtual calls

  • Is digital or technical

  • Does not require local licensing or compliance

Expanding internationally can help you:

  • Increase deal flow

  • Reduce competition

  • Access better-fit buyers

If there are no legal or compliance restrictions, limiting yourself to one country usually hurts performance.
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Use language as a competitive advantage

If you speak multiple languages, the Country Filter becomes even more powerful.

French speakers

Target:

  • France

  • Belgium

  • Switzerland

  • Luxembourg

  • Canada (use Company Location State = QC for Quebec only)

  • Monaco

  • French-speaking Africa (Senegal, Ivory Coast, Morocco, Tunisia, Algeria)
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Arabic speakers

Target:

  • UAE

  • Saudi Arabia

  • Qatar

  • Kuwait

  • Bahrain

  • Lebanon

  • Jordan

  • Egypt

  • Morocco

  • Tunisia
    ​

Spanish speakers

Target:

Language alignment increases trust, improves reply rates, and reduces sales friction.
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The only time you should stay in one country

Limit targeting to a single country only if your service is restricted by:

  • Licensing requirements

  • Compliance or regulatory rules

  • Legal limitations

  • Consumer protection laws

  • Physical delivery requirements

Common examples:

  • Legal services

  • Regulated financial services

  • Healthcare or medical services

  • Insurance

  • Real estate (in many regions)

If these do not apply, international expansion is usually the better choice.
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Recommended countries for remote service providers (English)

These countries consistently perform well for remote, English-language offers:

  • 🇺🇸 United States

  • 🇨🇦 Canada

  • 🇬🇧 United Kingdom

  • 🇦🇺 Australia

  • 🇳🇿 New Zealand

  • 🇮🇪 Ireland

  • 🇸🇬 Singapore

  • 🇦🇪 United Arab Emirates

  • 🇸🇦 Saudi Arabia (English widely used in business)

  • 🇶🇦 Qatar (English widely used in business)

Additional English-friendly, high-income markets

  • 🇳🇱 Netherlands

  • 🇸🇪 Sweden

  • 🇩🇰 Denmark

  • 🇫🇮 Finland

  • 🇳🇴 Norway

  • 🇩🇪 Germany

  • 🇨🇭 Switzerland

  • 🇭🇰 Hong Kong

These markets combine strong economies with high English proficiency and modern business practices.
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Expected outcome

You should now see companies aligned with your pricing, delivery model, and ideal buyer profile, resulting in stronger outbound performance and higher-quality pipeline.
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Troubleshooting / FAQs

Should I always select multiple countries?
If your service is remote and unrestricted, yes. Start with 5–10 strong markets and expand from there.

Is the Country Filter enough on its own?
No. Combine it with industry, company size and job titles.

Can targeting more countries reduce quality?
Only if you target low-income or low-English markets that don’t match your offer.

Does Country affect credit usage?
No, credits are based on exports, not geography.
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Related articles

Final takeaway

The Country Filter isn’t just a location selector, it’s a scaling lever.

If your offer can be delivered remotely and isn’t restricted:

  • Target multiple countries

  • Focus on English-speaking or English-friendly markets

  • Leverage any additional languages you speak

This is how you expand your TAM, improve pipeline quality, and close higher-value deals across borders.

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