These are scripts driven by expertise and data from:
Sending cold emails for 1000+ different B2B clients successfully
Sending millions of cold emails per month
Consulting/coaching 300+ B2B companies currently in Client Ascension on cold email
The below is intended as a guide to inform you about the thought process behind Listkit’s Cold Email Setup offer:
Best Practices:
Without optimizing for deliverability, everything else is pointless.
No links: Links increase the likelihood of you going to spam
<75 words: Cold emails need to be direct and to the point, long copy doesn’t work
This is not a newsletter. Cold email is very 1-1, hence the directness.
Subject Lines:
We use a variety of subject lines and will tailor them depending on the offer. The subject line does not need to be extremely witty or long, it is simply intended to get the prospect to open the email.
Examples:
Quick Question
{{OFFER}} for COMPANY
Thoughts, NAME?
YOURNAME // NAME - Intro
We will use a variety of subject lines. Depending on how often the market gets emailed, we will change these away from the defaults of ‘quick question’ at times.
Sometimes we will use intrigue-based subject lines such as:
Couldn’t find you on Facebook
Couldn’t find you on YouTube
These are niche-specific and are to start a conversation. The subject lines are sometimes related to what you are selling to start a conversation, rather than pitch immediately.
Body Copy:
The body copy is intended to persuade the prospect to book a call.
We are not selling in the cold email, we are trying to entice them to engage in a conversation with you and then book a call.
The copy is all about positioning your product/service as the perfect fit for your prospects. To do this, we’ll test a variety of different angles to find the best message for the market.
This can include a variation of:
Pain points
Goals
Use cases
Social proof (case studies)
We will often reframe the email to see what the market responds to. This can help you book more calls as you continue with cold email and you’ll gain a better understanding of what the market is looking for.
Sometimes we will ask a one-line question simply to promote a response.
Call To Action (CTA):
We test a variety of CTAs.
These can consist of:
Direct push to a call
Send over more information
Send over a helpful video
Offer to do part of your service for free
The main thinking behind this is that we always want to be providing value.
It’s important to make it enticing for them to give up their time to speak with you or go through some resource you made.
We have to give them some value to start the relationship off right and also help show that you’re an expert in your field.