Why:
We want to use the volume wisely, to test different variations of scripts to see what is resonating most with prospects
Testing different call to actions e.g. a personalized video or straight to call
You wouldn’t run 1 ad creative on Facebook ads or 1 keyword with PPC
How:
Inside Sequences of the campaign creation, selecting +Add Variant will add another split test to that email stage.
The list will equally be split between these split tests.