Why should you split test?
We want to use the volume wisely, to test what is resonating most with prospects.
There are a variation of things you can test in the scripts:
The actual offer presented
Example: you are a full service agency. Do you test offering your paid media offer or your SEO
Example: you are a landing page agency. Do you test offering a free landing page or just straight pitch for your paid services
What you are asking of the prospect
Are you asking to share more information?
Are you sharing something to give away for free?
Are you just asking for 30 minutes of their time on a quick call?
The pain points you touch on
Example Staffing SDRs Offer: is the pain points the cost associated with employee churn or the time to get a sales rep up to speed?
You can also run multiple campaigns and test different target markets.
The mindset here is similar to ads. You wouldn’t run 1 ad creative on Facebook ads or 1 keyword with PPC.
| The more you test, the quicker you find a winning strategy.
How To Split Test A Script:
Inside Sequences of the campaign creation, selecting +Add Variant will add another split test to that email stage.
The list will equally be split between these split tests.
