1. Ramp-up
The first reason could be the post launch ramp-up. Once first launched, we start at 2/day and gradually increase over a 10 day period to 22/day per inbox where it will cap out at.
We do this for deliverability reasons and making sure you’re landing in the inbox.
Read this for more clarity:
2. Campaign completion
Once the campaign comes close to completion (65%+) the emails that trickle out will naturally become more spaced apart as no new leads are being hit, only follow-ups.
To combat this, create a new campaign: