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How To Use ListKit's Intent Data Features
How To Use ListKit's Intent Data Features

In this article, we'll be talking about ListKit's latest Intent Data feature and how to leverage it for your cold outreach campaigns.

Said Jrad avatar
Written by Said Jrad
Updated over 4 months ago

ListKit's Intent Data helps you get in touch with prospects that are actively searching the internet for what you're selling. Here's how:

What is Intent Data?

Intent Data reveals a prospect's interest in buying something or engaging with a specific topic based on their recent activity. This data can be gathered from various sources:

  • Your Website: This includes metrics like page views, downloads, and other interactions on your site.

  • Other Websites: This involves information from industry sites, forums, social media platforms, and other relevant online sources.

By leveraging this data, you can gather information about the interests and behaviors of your potential customers, and write more targeted outreach messages as a result.

How ListKit Helps You with Intent Data

ListKit uses intent data to help you find and target leads more effectively. Here’s how:

  1. Personalized Outreach: With insights into what your prospects care about, you can reach out only to the users that are interested in the specific services you provide.

  2. Optimal Timing: Engage with prospects when they’re actively looking for solutions, as ListKit's buying intent database refreshes and provides you with the leads that have been looking up a specific topic in the last 24 hours

  3. Competitive Edge: Know what your potential customers are interested in, and reach out to them when they need it before anyone else, gaining the advantage on all of your competitors.

Getting Started with ListKit’s Intent Data

  1. Subscription: Intent data is only available to customers on the "Scale" Plan and above - make sure you subscribe to this plan if you're interested in Intent Data.

  2. Access Intent Data: Once you're subscribed to "Scale", click on the "Intent Data" icon in your ListKit dashboard.

  3. Explore Topics: Look through different topics to find the ones your prospects are interested in - ListKit provides more than 21k different intent topics.

  4. Other filters: Similar to the way B2B search works, add filters to your search - job title, location and age range are all options.

  5. Export Leads: Once you're done adding all of your filters and picking your intent topics, export the leads. The data is updated every 24 hours so make sure to check again the next day if you're interested in new leads. All of the leads exported by ListKit get Triple Verified while being exported, so no need to use any verification tools.

Here's a video demo of ListKit's Intent Data platform from our co-founder Christian:

If you're interested in learning more about ListKit's intent data, then make sure to join our Slack Community, and check the intent data preview/Q&As Live Calls which host. And go through the Intent Data Preview co-founder Christian did.

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