Have you ever wondered why you're getting email bounces, especially ones above 2%, even though ListKit Triple-Verifies all of the leads before sending them to you?
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In this article, we'll go through why this is happening, and why you shouldn't be concerned:

An email bounce happens when an email fails to reach the recipient's inbox and is returned to the sender.

Email bounces can occur for numerous reasons, and they trigger a Non-Delivery Report (NDR) from the sender's mail server, notifying them of the delivery failure.

There are two main different types of bounces, soft bounce, and hard bounce.

A soft bounce means the email reached a valid address but was temporarily rejected by the recipient's mail server.

Some of the common causes of soft bounce:

A hard bounce occurs due to a permanent problem, such as an email being sent to an invalid, fake, or non-existent address.

When you experience a hard bounce, it is crucial to promptly remove the incorrect email address from your list. Keeping hard bounces to a minimum is essential, as a bounce rate exceeding 2% can negatively impact your email deliverability and damage your sender reputation.

Now that you have a better understanding of the different types of bounces, let's talk about bounces within ListKit.
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ListKit Triple-Verifies all the leads requested by users and only provides leads that pass the Triple-Verification Process (Which is why you don't always get the exact amount of leads you request).

So, even if you do experience bounces using ListKit leads, these are soft bounces - not hard bounces. You have nothing to worry about.

A 2-4% bounce rate is typical with cold email campaigns no matter how many times you verify your leads - just keep sending!
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