Wondering why not all listed domains in ListKit's include/exclude companies filter show up in the company count? As we delve into understanding match rates, it's essential to address this common query and shed light on the intricacies behind company count discrepancies in ListKit.

The match rate is a percentage that reveals the success of your include/exclude companies filter. If you input 10 domains and ListKit identifies 5, your match rate is 50%. This metric provides insights into the precision and effectiveness of your targeted outreach.

Here's a practical example: Let's say you upload 2,000 domains into ListKit, resulting in 700 successful matches. This scenario yields you a match rate of approximately 35%. Understanding these figures allows you to set realistic expectations and fine-tune your strategies.

While the typical match rate falls between 30% to 50%, match rates vary by industry. For example, you may see a 75% match rate with a list of marketing & advertising contacts, and a 25% match rate in construction.

For larger datasets, such as 20,000 domains, extrapolate your expected matches based on the industry's typical match rate. In a 35% match rate scenario, you might anticipate around 7,000 domains with a company match in ListKit's database, providing a scalable approach to your campaigns.

The match rate is not exclusive to ListKit; it's a universal metric in B2B databases. Whether you're using ListKit or another platform, the match rate principle remains consistent. Expect similar match rates when employing comparable datasets, although variations may occur based on database coverage and focus.