Skip to main content

How Do I Use the Employees Filter in ListKit’s B2B Search?

Said Jrad avatar
Written by Said Jrad
Updated this week

THIS ARTICLE IS FOR: ✅ Self-Serve
​Stage: Trial / Onboarding / Live
​Owner: CS
​Last updated: 2025-12-19
​


The Employees Filter helps you target companies based on company size , but it should be used as a range selector, not an exact measurement.
​

Public employee counts rarely reflect real-world team size. Many companies rely on contractors, VAs, offline workers, or distributed teams, which means employee data is often underestimated.
​

Because of this, the Employees Filter works best when you select multiple ranges, not a single strict bracket.
​


Why the Employees Filter Matters

Company size strongly influences:

  • Budget and buying power

  • Who the decision maker is

  • Sales cycle length

  • Operational maturity

  • Messaging and offer fit

A 5-person company buys very differently than a 500-person company.
Your targeting and messaging should reflect that difference.
​


Understanding Employee Ranges (Real-World Logic)

ListKit employee ranges include:

  • 1–10

  • 11–50

  • 51–200

  • 201–500

  • 501–1000

  • 1001–5000

  • 5001–10000

  • 10001+

These ranges are directional.

For example:

  • A company with 30 real employees may appear in 1–10

  • A company with 150 employees may appear in 51–200

  • A company with 800 employees may appear in 201–500

This is normal and expected.
​


Recommended Ranges by ICP Type

Small to Lower-Mid Businesses

Select: 1–200

Covers:

  • Small businesses

  • Local service providers

  • Small agencies

  • Early-stage SaaS

  • Small e-commerce brands

Why this works:
Companies between 20–150 employees often appear in smaller ranges due to limited online footprint.
​


Mid-Market Companies

Select: 11–1000

Covers:

  • Growing SaaS companies

  • Professional service firms

  • Regional brands

  • Larger agencies

  • Manufacturing companies

Why this works:
Mid-sized companies frequently span multiple adjacent ranges.
​


Enterprise Companies

Select: 500+

Covers:

  • Large corporations

  • Enterprise SaaS

  • Public companies

  • Global brands

Why this works:
Enterprise organizations often appear under multiple buckets depending on data source visibility.
​


Why You Should Select More Ranges (Not Fewer)

Employee counts are often understated because:

  • Not all employees are on LinkedIn

  • Offline or physical workers aren’t detected

  • Contractors and VAs are excluded

  • Teams are split across locations

  • Public data sources are incomplete

To avoid excluding ideal prospects:
​Always select every range your ICP could realistically fall into.
​


How to Think About the Employees Filter

The Employees Filter does not need to be perfect.

It only needs to be directionally correct.

Final qualification happens through:

  • Your email messaging

  • Positive replies

  • Follow-up questions

The filter prevents obvious mismatches, your outreach does the rest.
​


Example Strategies

  • ICP: Small businesses needing marketing help
    → Select 1–200

  • ICP: Mid-sized SaaS companies with real budgets
    → Select 11–1000

  • ICP: Enterprise companies with complex needs
    → Select 500+
    ​


Pro Tips

  • When in doubt, select more ranges, not fewer

  • Use your email copy to pre-qualify size

  • Confirm company size during replies or calls

  • Always combine Employees with:

    • Keywords

    • Industry

    • Funding
      ​


Final Takeaway

The Employees Filter should be used like a net, not a laser.

Your goal isn’t to perfectly match employee counts, it’s to avoid accidentally excluding great prospects.
​

Select broad, realistic ranges, then let your messaging and replies handle the final qualification.

Did this answer your question?