THIS ARTICLE IS FOR: ✅ Self-Serve
Stage: Trial / Onboarding / Live
Owner: CS
Last updated: 2025-12-19
TL;DR
The Technology Filter finds companies using specific tools or platforms.
It’s best used as a precision layer, not a standalone filter.
Tech detection is directional, not exhaustive.
Combine Technology + Industry + Keywords for best results.
Don’t use tool names as keywords when targeting end users.
When you’d use this / Why it matters
If your offer depends on a specific tech stack (e.g., Shopify, HubSpot, Salesforce), the Technology Filter helps you confirm real-world tool usage so you can prioritize accounts that are more likely to convert, without shrinking your market too much.
Why the Technology Filter matters
Many B2B offers are tied to ecosystems or integrations, such as:
Shopify agencies targeting Shopify stores
HubSpot consultants targeting HubSpot users
SaaS products integrating with Salesforce, Zapier, or Stripe
The Technology Filter lets you target companies where these tools have been detected in use via public signals (scripts, tags, pixels, integrations).
How the Technology Filter works
ListKit detects technology usage using trusted third-party datasets and public website metadata.
Examples:
Shopify → sites running on Shopify
HubSpot → HubSpot tracking or integrations present
Salesforce → references to Salesforce or its APIs
You can select one or multiple technologies.
If a company uses any selected tool, it will appear in your results.
Important limitation: it’s not 100% complete
The Technology Filter is directional, not exhaustive.
That means:
You may capture only 20–40% of all companies using a given tool
Some companies hide or proxy their tech stack
Not all integrations are publicly detectable
Key takeaway:
Use Technology to confirm usage, not to exclude everyone else.
Why you shouldn’t use “Shopify” as a keyword
Using Shopify as a keyword typically returns:
Shopify agencies
Freelancers
App developers
Why?
Stores rarely say “We are a Shopify store”
Agencies often say “Shopify agency” or “Shopify partner”
Correct usage
✅ Technology Filter → Shopify → finds Shopify stores
✅ Keyword Filter → Shopify → finds Shopify agencies
This distinction is critical for clean targeting.
When you should use the Technology Filter
Use it when your ICP:
Relies on a specific tool or ecosystem
Uses a platform your product integrates with
Is defined by a known stack (e.g., Webflow, Stripe, HubSpot)
Avoid relying on it alone if:
Your niche is broad (e.g., “e-commerce”)
You need maximum coverage
The technology isn’t essential to your offer
Example use cases
Example 1: Shopify marketing agency
Technology: Shopify
Industry: Retail, Apparel, E-commerce
Keywords: clothing, fashion, boutique
Result: Shopify stores (not agencies)
Example 2: HubSpot consultant
Technology: HubSpot
Industry: Marketing & Advertising
Keywords: inbound marketing, CRM, automation
Result: Agencies already using HubSpot
Example 3: Salesforce integration SaaS
Technology: Salesforce
Funding: Series A–C
Company Size: 50–500
Result: Companies large enough to run Salesforce and afford integrations
Pro tips for best results
Always combine Technology + Industry + Keywords
Don’t use tool names as keywords when targeting end users
Expect partial coverage, not every company exposes its stack
Combine related tools if your ICP spans platforms
Use Technology as a precision layer, not a gatekeeper
Example workflow
Add a technology (e.g., Shopify)
Add relevant industries (Retail, E-commerce)
Add keywords (clothing, apparel, boutique)
Review Data Visualization for volume and mix
Refine with Company Size or Funding
Managed vs Self-Serve callouts
If ListKit runs campaigns for you (Managed Program)
We use Technology Filters selectively to confirm stack usage while keeping reach wide. Share required integrations and exclusions, we’ll handle the rest.
If you use ListKit self-serve (DIY)
Go to Search → Technology, select the tool(s), then layer Industry, Keywords, and Company Size before exporting.
Expected outcome
You should now be able to:
Identify companies using specific tools
Avoid shrinking your market unnecessarily
Distinguish between end users and agencies
Build precise lists without sacrificing scale
Final takeaway
The Technology Filter is best used for confirmation, not exclusion.
Use it to identify verified users of a tool, pair it with Industry and Keywords to keep reach wide, and remember:
“Shopify” as a keyword finds agencies, not stores.
Used correctly, the Technology Filter gives you precision without losing scale.