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How do I use the Funding Filter in ListKit’s B2B Search?

Said Jrad avatar
Written by Said Jrad
Updated this week

THIS ARTICLE IS FOR: ✅ Self-Serve
Stage: Trial / Onboarding / Live
Owner: CS
Last updated: 2025-12-19



TL;DR

  • The Funding Filter lets you target companies that have recently raised capital.

  • Funding events signal high intent (hiring, spending, scaling).

  • You can filter by funding type, amount, and recency.

  • Best used for offers tied to growth, scaling, hiring, or optimization.



When you’d use this / Why it matters

If your offer helps companies grow, scale, hire, or invest, the Funding Filter helps you avoid guesswork. Instead of cold outreach to static companies, you target businesses with verified momentum and budget.



Why the Funding Filter matters

Funding events are real-world intent signals.

When companies raise money, they often:

  • Hire new teams

  • Buy software and tools

  • Invest in marketing and sales

  • Explore new vendors and partnerships

Using the Funding Filter means you’re targeting companies that are actively spending, not just browsing.



When you should use the Funding Filter

Use this filter when your ideal customer is:

  • Early-stage startups

  • Growth-stage companies

  • Venture-backed or PE-backed businesses

Common use cases:

  • B2B SaaS selling to startups or scale-ups

  • Marketing agencies targeting funded tech companies

  • Recruiting firms sourcing companies that are hiring

  • Financial, legal, or consulting services for funded businesses

If funding unlocks demand for your offer, this filter should be part of your core workflow.



How the Funding Filter works

You can filter companies by:

  • Funding Type (Seed, Series A, Private Equity, etc.)

  • Total Funding Amount (minimum and maximum)

  • Last Funding Date (how recently capital was raised)

These filters can be stacked for precise targeting.

Example:
Companies that raised a Series A or B in the last 6 months with $2M–$20M total funding.

This combination surfaces companies that are actively scaling right now.



Understanding funding types (and when to use them)

1) Early stage: Pre-Seed & Seed

Best for:
Startups validating product-market fit and experimenting.

Include funding types:

  • Pre-Seed

  • Seed (Seed1 / Seed2 / Seed3)

  • Pre-Series A

  • Angel / Angel1

  • Convertible Note

  • Equity or Product Crowdfunding

  • Grants / Non-Equity Assistance

When to use:
If you sell branding, early marketing, automation, web design, or pitch-deck services.



2) Growth stage: Series A–C

Best for:
Companies that have traction and are scaling aggressively.

Include funding types:

  • Series A (A1–A3)

  • Series B (B1–B3)

  • Series C (C1–C3)

  • Pre-Series B / C

When to use:

If you sell CRMs, cold email, paid ads, hiring, sales enablement, or ops tools.



3) Late stage: Series D and beyond

Best for:
Mature startups preparing for acquisition, expansion, or IPO.

Include funding types:

  • Series D, E, F, G, H, I, J

  • Venture Series Unknown

When to use:
If you sell enterprise software or high-ticket services.



4) IPO & post-IPO companies

Best for:
Public or newly public companies with large budgets.

Include funding types:

  • Post IPO Equity

  • Post IPO Debt

  • Post IPO Secondary

When to use:
If your offer is built for enterprise or corporate buyers.



5) Private equity & secondary market

Best for:
Companies undergoing ownership changes or restructuring.

Include funding types:

  • Private Equity

  • Secondary Market

When to use:
If you target operational optimization, consulting, HR tech, or turnaround services.



6) Undisclosed or unknown funding

Best for:
Broad exploration when funding details aren’t public.

Include funding types:

  • Undisclosed

  • Series Unknown

  • Venture Series Unknown

When to use:
If you want a wide sweep of funded companies without strict stage filtering.



Using total funding amount

Funding amount helps you qualify by budget, not just stage.

  • $0–$500K → Very early-stage startups

  • $500K–$5M → Small startups with initial traction

  • $5M–$50M → Scaling companies with real spend power

  • $50M+ → Large or enterprise-level organizations



Filtering by last funding date

Funding recency helps you time outreach.

  • Last 6 months → Fresh funding, highest urgency

  • Last 12 months → Still growing, moderate urgency

  • 24+ months → More stable, good for expansion



Pro tips for best results

  • Combine Funding Type + Funding Amount + Funding Date

  • Always pair funding filters with:

    • Industry

    • Company size

    • Job titles

  • Start broad, review results, then refine

  • Reference recent funding directly in your messaging for relevance



Example use cases

SaaS agency

  • Series A–C

  • Funding in last 12 months

  • $2M–$20M

  • Job titles: CEO, COO, Head of Growth

Recruiting firm

  • Series B+

  • Funding in last 6 months

  • Job titles: VP People, HR, Talent Acquisition

Financial consultant

  • Series D+

  • Funding over $50M

  • Job titles: CFO, VP Finance, COO



Managed vs Self-Serve callouts

If ListKit runs campaigns for you (Managed Program)
We use funding signals to prioritize high-intent accounts and rotate messaging as funding recency changes. You don’t need to configure this manually—share your ICP and we’ll handle it.



If you use ListKit self-serve (DIY)
Go to Search → Funding Filters, select funding type, amount, and date, then layer in job titles and industries before exporting leads.



Expected outcome

You should now be able to:

  • Use funding data to identify high-intent companies

  • Match funding stages to your offer

  • Build more relevant, conversion-ready lead lists



Final takeaway

If your offer helps companies grow, scale, or spend smarter, the Funding Filter is one of the most powerful tools in ListKit.

It transforms generic prospecting into timely, high-intent outreach, with companies that have both budget and urgency.

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