5 of the Best Cold Email Strategies

What?

This is when you pitch a sample of your product or service over email.
​

Why?

Pitching a free resource over cold email is a great way to get your foot in the door and open a prospect up to a conversation.
​

How?

Only is relevant for creative businesses, or SaaS companies that can share a sample. Make sure it is genuinely valuable.

“Mind if I share a portfolio of our work with Adobe and Apple?”

“I put together 50 free leads from our database for you to take a look at, mind if I share them here?”
​

Example 1: Video production
​

SL: Quick question
​

Hey Christian

Noticed you’re the creative director at ListKit - I’m sure you’re looking for more video content for your socials and website.

We can create studio-quality video content for your VSL, ads, and website - at a fraction of the cost of a large video agency.

Mind if I share a portfolio of the videos we made for Hubspot and Samsung to see if this might be a fit?
​

Example 2: Custom merch
​

SL: Custom polos for ListKit
​

Hey as a founder at ListKit, I’m sure you want more custom swag for you and your team.

We can create ListKit-branded polos, crew necks, and quarter zips for your team to wear at events and in the office.

Mind if I share a catalog of our custom swag from Nike and Under Armour to see if anything catches your eye?

What?

Leveraging a case study and specific result.
​

Why?

Works extremely well if your offer is vague (marketing consulting). Also works well if you are in a tough space (HVAC, plumbing).
​

How?

“We recently helped {{Company}} get {{Result}} in {{Timeframe}}, all from {{Mechanism}}.”

“We recently helped {{Company}} get {{Result}} in {{Timeframe}}, all without {{PainPoint}}.”
​

Example 1: Dentists
​

SL: 20 root canal treatments/month
​

Hey Christian,

As the founder of Tampa Dental I’m sure root canal procedures are your biggest money making patients.

We recently helped Todd over at Miami Dental get 20 root canal procedures booked in 1 month, all from Facebook.

Mind if I share a quick video explaining how we can help you do the same?

​Example 2: HR Offer
​

SL: HR question for {{Company_name}}
​

Hey Christian saw you’re in charge of HR at {{Company_name}}.

We recently boosted Pepsi’s quarterly employee satisfaction score from 8.1 to 9.8 with our HR Coaching Seminars.

I’d love to invite you and your team to our upcoming seminar at no cost - would you be interested in attending?

What?

This is when you pitch a specific result with a risk reversal.
​

Why?

Works really well in a competitive niche. Differentiate yourself from competitors.
​

How?

The specific result should be attractive to your prospects, and the risk reversal should be valid e.g. refund or free work.

“We can generate you {{Result}} in {{Timeframe}}, and if not we will {{RiskReversal}}.”
​

Example 1: Roofers
​

SL: Shingle installation question
​

Hey Christian,

Saw you’re the owner of Tampa Roofing.

We can bring you 20 shingle estimate appointments in the next 30 days - guaranteed in writing or you don’t pay us.

WE generate the leads, qualify them based on credit score and income, and book them on your calendar - zero risk or work on your end.

Open to a quick chat?

What?

If you have small projects you can fulfill for a prospect before you engage in work together you can offer this upfront to build trust then upsell after.

Why?

Builds a lot of trust and increases results.

Example 1: Email Marketing

SL: Quick question

Hey Christian,

Saw you oversee ListKit’s marketing.

I put together a 5-email swipe file you can use to convert ListKit’s 50 free leads trial customers into paying customers on your $97/mo plan.

Mind if I share the swipe here so you can get a feel for my work?

No sweat either way, would love to hear your thoughts!

Example 2: YouTube Marketing

SL: Youtube question for {{company_name}}

Hey Christian,

As the founder of ListKit I’m sure YouTube is a big focus for you guys this year.

I put together a sample YouTube script for you to record - I’’d bet this video will bring you at least 5-10 leads.

Mind if I send the script here?

I’ll edit, produce, and post the video at no charge to prove myself - all you have to do is record it.

What?

This is when you pitch a video as a cold email angle.

Why?

Works for ANY OFFER. EASIEST WAY TO GET A YES.

How?

Once the prospect replies, you record a personalized video using a tool like Loom.com outlining where they are falling short and what you can do for them.

Then push for the call. If the video is good and they watch it, you will book calls.

Examples:

I was checking out Listkit’s website and I noticed a few things that are hurting your conversions into paying customers.

I recorded a quick video breaking down the causes and how to fix them, mind if I share it here?

—--

We can help you sign your next 10 high-ticket clients from Youtube - fully done for you.

You just record, we edit, script, produce and post the videos for you.

Mind if I share a video going over a YouTube strategy that can help you sign clients on demand?