THIS ARTICLE IS FOR: ✅ Self-Serve
Stage: Trial / Onboarding / Live
Owner: CS
Last updated: 2026-7-27
TL;DR
Micro Industry filters companies by a specific, niche business type within a broader Vertical: Consulting, Digital Agency, Software Development, Banking, Brokerage, Law Firm, Restaurant, IT Services, Engineering, Accounting, and more.
This is your most granular industry-type filter.
Best used after Vertical to narrow a broad market into an exact niche.
Combine with Employee Range and Revenue Range for a fully qualified list.
When you'd use this / Why it matters
Once you've defined your broad Vertical, Micro Industry lets you zero in on the exact business type within it. This is especially useful when your offer is built for one specific niche and doesn't generalize well across an entire Vertical.
Why the Micro Industry Filter matters
Micro Industry determines:
The exact niche business type you're targeting within a broader category
Whether your list avoids adjacent-but-irrelevant business types in the same Vertical
How specific your outreach messaging can be
If your offer is built specifically for Law Firms, but you only filter by the broader Financial Services or Professional Services vertical, you'll pull in Accounting firms, Consulting firms, and other unrelated business types.
Using Micro Industry keeps your lists:
As specific as your offer requires
Free of adjacent-but-different business types
Ready for highly tailored, niche-specific messaging
When you should use the Micro Industry Filter
Use Micro Industry when:
Your offer is built for one very specific business type
Vertical alone is returning too broad a mix
You want to run separate campaigns per niche within the same Vertical
How the Micro Industry Filter works
Open the Micro Industry filter panel
Search or scroll through options: Consulting, Digital Agency, Software Development, Banking, Brokerage, Law Firm, Restaurant, IT Services, Engineering, Accounting
Check the relevant box(es)
Click Save
Example workflow
Step 1: Start with your Vertical
Example: Financial Services
Step 2: Narrow with Micro Industry
Apply Micro Industry = Banking, Brokerage
Step 3: Exclude unrelated niches
Leave out Accounting and Law Firm if not relevant
Step 4: Refine further
Add Employee Range
Add Job Titles
Example use cases
Example 1: Legal practice management software
Vertical: Financial Services / Professional Services
Micro Industry: Law Firm
Outcome: Excludes accounting firms, consultants, and brokerages
Example 2: Restaurant POS system
Vertical: Retail
Micro Industry: Restaurant
Outcome: A clean restaurant-only list, no general retail noise
Example 3: Dev shop outsourcing tool
Vertical: Technology
Micro Industry: Software Development, Digital Agency
Outcome: Targets exactly the type of company likely to outsource development work
Pro tips for best results
Always pair Micro Industry with a Vertical for context and reporting clarity
Use multiple related Micro Industries if your offer applies to more than one adjacent niche
This is the filter to reach for when Industry-level targeting still feels "too broad"
Great for building separate, niche-specific messaging tracks within one Vertical
Expected outcome
You should now be able to:
Narrow a broad Vertical into an exact niche
Build highly specific, low-noise lead lists
Run separate campaigns per Micro Industry within the same Vertical
Write more relevant, niche-tailored outreach copy
Final takeaway
Think of Micro Industry as your final zoom level.
Vertical shows you the region
Micro Industry shows you the exact building
Use it when your offer only works for one very specific type of business.