TL;DR
Vertical filters companies by broad industry category: Healthcare, Education, Retail, Manufacturing, Non-Profit, Construction, Financial Services, Government, Real Estate, Media, and more.
Similar to Industry, but often used as a higher-level grouping for broad segmentation.
Best used early in your targeting process to define your macro market.
Combine with Micro Industry for a full broad-to-narrow targeting funnel.
When you'd use this / Why it matters
Before you get specific, you need to define the broad market you're playing in. Vertical gives you that macro-level view — the big-picture category your ICP lives in — before you narrow down with more specific filters like Micro Industry or SIC Code.
Why the Vertical Filter matters
Vertical determines:
The broad market category your ICP belongs to
Your starting point for building out more specific targeting layers
How you split campaigns by market
Using Vertical keeps your lists:
Organized by clear macro-market segments
Easy to expand or narrow as needed
A solid foundation for layering more specific filters
When you should use the Vertical Filter
Use Vertical when:
You're starting a new campaign and defining your macro market
You want to build separate campaigns per broad vertical (e.g. Healthcare campaign vs. Financial Services campaign)
You need a high-level filter before drilling into Micro Industry or SIC Code
How the Vertical Filter works
Open the Vertical filter panel
Search or scroll through options: Healthcare, Education, Retail, Manufacturing, Non-Profit, Construction, Financial Services, Government, Real Estate, Media. Vertical is a broader grouping than Industry. Use one of them as your base, not both at full strictness.
Check the relevant box(es)
Click Save
Example workflow
Step 1: Define your macro market
Example: You serve companies in Financial Services
Step 2: Apply Vertical = Financial Services
Step 3: Narrow with Micro Industry
Add Banking, Brokerage, or Accounting
Step 4: Refine further
Add Employees
Add Revenue Range
Example use cases
Example 1: Compliance software for financial firms
Vertical: Financial Services
Micro Industry: Banking, Brokerage
Outcome: A clearly scoped financial-sector list
Example 2: Property management platform
Vertical: Real Estate
Outcome: Broad real estate list, ready to narrow with Micro Industry
Example 3: Multi-vertical campaign structure
Vertical: Healthcare (Campaign A), Construction (Campaign B)
Outcome: Two cleanly segmented campaigns with vertical-specific messaging
Narrowing with Micro Industry
Once you've set your broad market, Micro Industry lets you zero in on the exact business type within it. This is one of the most granular industry filters, alongside SIC Code.
If your offer is built specifically for law firms but you only filter by a broad vertical, you'll pull in accounting firms, consulting firms and other unrelated business types.
How the Micro Industry filter works
Open the Micro Industry filter panel
Search or scroll through options: Consulting, Digital Agency, Software Development, Banking, Brokerage, Law Firm, Restaurant, IT Services, Engineering, Accounting
Check the relevant box(es)
Click Save
Example workflow
Apply Micro Industry = Banking, Brokerage. To leave out Accounting and Law Firm, add them on the filter's Exclude tab.
Example 1: Legal practice management software
Vertical: (leave unset)
Micro Industry: Law Firm
Outcome: Excludes accounting firms, consultants, and brokerages
Example 2: Restaurant POS system
Vertical: (leave unset)
Micro Industry: Restaurant
Outcome: A clean restaurant-only list, no general retail noise
Example 3: Dev shop outsourcing tool
Vertical: (leave unset)
Micro Industry: Software Development, Digital Agency
Outcome: Targets exactly the type of company likely to outsource development work
Use multiple related Micro Industries if your offer applies to more than one adjacent niche.
Pro tips for best results
Use Vertical as your first filter when starting a new market exploration
Build separate campaigns per Vertical if your messaging needs to differ significantly
Always pair Vertical with Micro Industry for precision — Vertical alone is often too broad to export directly
Expected outcome
You should now be able to:
Define your macro market using Vertical
Structure campaigns around broad industry segments
Use Vertical as a foundation before narrowing further
Organize your targeting strategy from broad to specific
Final takeaway
Think of Vertical as your zoomed-out map.
Vertical shows you the whole territory
Micro Industry and SIC Code zoom in on the exact street
Start broad, then narrow — Vertical is where that process begins.