How to use Target Audience Filters?

THIS ARTICLE IS FOR: ✅ Self-Serve

Stage: Trial / Onboarding / Live

Owner: CS

Last updated: 2026-7-27

TL;DR

Target Audience filters companies by who they sell to or serve.
Options include Businesses, Manufacturers, Local Residents, Construction Firms, Homeowners, Students, Industrial Clients, Families, Enterprises, Patients, and more.
Useful when your offer depends on your prospect's end customer, not just their industry.
Combine with Industry and Business Model for full context.

When you'd use this / Why it matters

Two companies can be in the same industry but serve completely different customers. A construction firm might serve homeowners or serve enterprises — and that distinction can completely change whether your offer is relevant to them.

Why the Target Audience Filter matters

Target Audience determines:

Who your prospect's company actually sells to
Whether your offer's value proposition will resonate with their business model
Whether you're targeting companies with compatible customer bases to your own use case

If your offer is designed for companies that sell to consumers, but you're targeting B2B-only companies, your messaging will miss.

Using Target Audience keeps your lists:

Matched to the right downstream customer type
Free of companies whose business model doesn't fit your pitch
More relevant in your outreach messaging

When you should use the Target Audience Filter

Use Target Audience when:

Your offer's relevance depends on who your prospect sells to
You're targeting a specific end-customer type (e.g. companies serving Homeowners vs. Enterprises)
You want to refine an Industry that spans multiple audience types

How the Target Audience Filter works

Open the Target Audience filter panel
Search or scroll through options such as Businesses, Manufacturers, Local Residents, Construction Firms, Homeowners, Students, Industrial Clients, Families, Enterprises, and Patients
Check the relevant box(es)
Click Save

Example workflow

Step 1: Define your ideal end customer

Example: You sell software to companies that serve Homeowners

Step 2: Apply Target Audience = Homeowners

Step 3: Combine with Industry

Add Construction, Home Services, or Real Estate

Step 4: Refine further

Add Company Size
Add Location

Example use cases

Example 1: Home improvement financing tool

Target Audience: Homeowners
Industry: Construction, Home Services
Outcome: Companies whose customers are homeowners, not commercial clients

Example 2: Medical scheduling software

Target Audience: Patients
Industry: Healthcare
Outcome: Excludes healthcare companies that don't directly serve patients (e.g. medical device manufacturers)

Example 3: Enterprise procurement tool

Target Audience: Enterprises
Outcome: Filters out small businesses and local-only companies

Pro tips for best results

Use Target Audience to disambiguate industries that serve multiple customer types
Combine with Business Model (B2B/B2C) for even tighter alignment
Don't over-select — pick the audience type(s) that most directly match your offer
Revisit this filter if your reply rates suggest audience mismatch, not messaging mismatch

Expected outcome

You should now be able to:

Filter companies by their end-customer type
Avoid targeting companies with an incompatible business model
Build lists aligned to your offer's real relevance
Improve messaging accuracy by matching audience context

Final takeaway

Think of Target Audience as the "who's on the other side" filter.

Industry tells you what a company does
Target Audience tells you who they do it for