What is the Dream 100 bonus and how do I use it?

THIS ARTICLE IS FOR: All ListKit customers
​Stage: Onboarding
​Owner: Said
​Last updated: July 2026
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When you sign up for ListKit Bundles, your inboxes go through a registration and warmup process before your cold email campaigns can go live. This is not specific to ListKit, it is a universal requirement across the entire cold email industry. Every platform, whether it is Smartlead, Instantly, or any other provider, requires the exact same process. There is no way around it. The timeline looks like this:

That is 3 weeks where you are set up, motivated, and ready to go, but cannot send cold email yet. The Dream 100 bonus exists specifically to fill that gap. It gives you a strategy, a training video, and funded gift cards so you can start doing outreach from your main inbox on day 1 and potentially have meetings booked before your first cold email ever goes out.
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Dream 100 is low-volume, high-value outreach. Instead of sending hundreds of emails to a broad list, you identify your 100 most ideal prospects and send them a short, highly personalized email offering a $25 gift card in exchange for a 15-minute call.
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The offer is simple, specific, and hard to say no to. You are not pitching on the first email, you are offering something of real value to get a conversation started. Out of 100 targeted, personalized emails, expect 5 to 10 people to respond and express interest.
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You can watch Christian's full Dream 100 training video here:
​https://listkit.wistia.com/s/8rlg5s7oww54b9w
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This campaign goes out from your main business inbox, not your warming inboxes. To connect it:

If you use Outlook or another provider, you can connect those from the same screen. If you get stuck, reach out to support and the team will walk you through it.

Go to AI Search inside ListKit and pull a list of exactly 100 contacts. The key is to go very specific, narrow by industry, job title, and city. You want a list tight enough that you can reference specific details about each prospect in your email.

Good examples:

You only need 100 contacts because you are sending 10 emails per day over 10 business days. Export your list and import it into your campaign from Order History.

In the left sidebar, go to Email Engine and create a new campaign. Name it something like Dream 100 Outreach. Import your 100 contacts from Order History and set your sending limit to 10 emails per day maximum.
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This is important, since you are sending from your main business domain, sending at higher volume risks flagging it. Keep it at 10 per day.

Keep every email short, specific, and value-driven. The goal is to make it so easy to say yes that the prospect has almost no reason to ignore you. No links, no HTML, no images, plain text only.
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Here is the structure that works:

Email 1 - The opener

Reference something specific about them. State what you can do for them in one line. Offer the $25 gift card in exchange for a short call. Ask permission to send a calendar link.

Example:
"Hey [First Name], saw you're a top realtor in Atlanta. We can bring you 10 to 15 new commercial deals per month with a cold outreach system. I'll send you a $25 Amazon gift card in exchange for a 15-minute Zoom call to show you how it works. Mind if I share a calendar link?"
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Email 2 - First follow-up

Restate the value. Remind them of the gift card offer. Keep it shorter than the first email.

Example:
"We can put 15 to 20 commercial real estate deals in front of you each month with a cold outreach system. Every commercial property owner in Atlanta will be asked if they're looking to sell. I'll send you a $25 gift card to show you how it works on a Zoom call. Cool if I send over a booking link?"

Email 3 - Final follow-up

Lead with the gift card. Two to three lines maximum.

Example:
"Hey [First Name], I have a $25 gift card with your name on it. I'll send it over on a quick Zoom call where I'll share an outreach strategy that can bring you 15 to 20 new deals per month in Atlanta. Mind if I send a booking link?"

A great subject line to A/B test: [Their Company] x [Your Company] — for example, "Acme x ListKit"

Important formatting rules:

Publish your campaign. It will send 10 emails per day automatically. Monitor replies in Master Inbox and respond to anyone who expresses interest as quickly as possible. When a prospect agrees to a call, send them your calendar link and get it booked.

Once a prospect actually shows up to the call you booked through Dream 100 outreach, you can claim a $25 gift card from ListKit. Here is exactly how:

Important rules to know:

Over 10 business days, sending 10 personalized emails per day to a tightly targeted list, you can realistically expect 5 to 10 prospects to respond and express interest. If 4 of them show up to a call, you have 4 funded sales meetings, all before your cold email campaigns have even launched.
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By the time your inboxes finish warming up, you will already have pipeline moving. That is the entire point of the Dream 100 bonus, to make sure you are never just waiting.
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Can I send more than 10 emails per day during Dream 100?
No. Keep it at 10 per day maximum. This is going out from your main business domain, the one tied to your company and reputation. Sending at high volume from your main domain risks getting it flagged. Dream 100 is designed to be low volume and high precision.
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What if I do not have a Gmail inbox?
You can connect Outlook or another email provider to ListKit for this campaign. The connection process is the same, reach out to support if you need help setting it up.
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Do I send the gift card to the prospect before the call?
No. Only send the gift card after the prospect has shown up to the call and you have submitted proof to [email protected]. This protects both you and ListKit.
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What if my prospect books but does not show up?
That call does not qualify for a gift card reimbursement. The prospect needs to have actually attended the meeting for the claim to be valid.
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Can I use a gift card other than Amazon?
Amazon is the easiest to fulfill but you can request a different type when you email support. Include your preference when you submit your proof.
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What if I get more than 4 calls booked?
Amazing, that means the strategy is working. The gift card reimbursement is capped at 4 per customer, but there is nothing stopping you from continuing the outreach and booking more calls on your own. Use the momentum going into your campaign launch.
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What if I need help with my scripts or who to target?
Reach out to the team through Intercom or bring your questions to the weekly Slack office hours. You can also rewatch Christian's full training video at any time: https://listkit.wistia.com/s/8rlg5s7oww54b9w