THIS ARTICLE IS FOR: All ListKit customers
Stage: Onboarding
Owner: Said Jrad
Last updated: July 2026
TL;DR
Your inboxes need 2 to 3 weeks to warm up before you can launch cold email campaigns, this is normal and unavoidable
During this time, use the Dream 100 strategy to start booking meetings from your main inbox on day 1
ListKit will cover up to $100 in gift cards ($25 per meeting) once you prove a prospect actually showed up to a call
To claim a gift card, send proof of the completed call to [email protected] along with the gift card type and your prospect's email
Keep your volume at 10 emails per day maximum, this is going out from your main domain, not your sending inboxes
Why is there a warmup period?
When you sign up for ListKit Bundles, your domains and inboxes go through a registration and warmup process before they are ready to send campaigns at volume. Here is the exact timeline:
72 hours for inbox registration: Once your domains are set up, your provider creates 2 Google inboxes per domain
2 weeks of warmup: Your inboxes automatically send and receive low-volume emails in the background to build sender reputation
Total: approximately 3 weeks from signup to your first campaign going live
This is not unique to ListKit. Every cold email platform requires warmup. Skipping it means your emails go straight to spam, and your domains get flagged. The warmup period exists to protect your deliverability from day one.
What is happening in the background during warmup? Your inboxes are automatically exchanging emails with a warmup network, simulating real sending activity so inbox providers like Google recognize your domains as legitimate senders before you ramp up to full volume.
What is the Dream 100 strategy?
The Dream 100 strategy is a low-volume, high-value outreach method you can run from your main business inbox while your sending inboxes are warming up. Instead of blasting a large list, you identify your 100 most ideal prospects and send them a short, highly personalized email offering a $25 gift card in exchange for a 15-minute call.
The offer is simple and hard to say no to. You are not selling on the first email, you are just offering something of value to get a conversation started.
ListKit covers up to $100 in gift cards (4 calls at $25 each) as part of your Bundles subscription. This means you can have real sales meetings booked before your cold email campaigns even launch.
You can watch Christian's full Dream 100 training video here: https://listkit.wistia.com/s/8rlg5s7oww54b9w
Step-by-step: How to run Dream 100 outreach
Step 1 - Build a tight leads list
Go to AI Search in ListKit and pull a list of exactly 100 contacts. The key here is to go very specific, narrow by industry, job title, and city. You want a list that is tight enough that you can reference specific details in your emails.
Good example: Plumbers in Tampa. Lawyers in Boston. Influencer marketing agency owners in New York.
You only need 100 contacts because you will be sending 10 emails per day over 10 business days.
Step 2 - Connect your main inbox to ListKit
This campaign goes out from your main business inbox, not your warming inboxes. To do this:
Copy your App ID from inside ListKit
Head to Email Engine -> Inboxes -> Connect under "Google"
Open Google Workspace Admin
Mark the App ID as trusted
Your main Gmail inbox will now be connected to ListKit
If you use Outlook or another provider, you can connect those as well from the same screen. If you get stuck on this step, reach out to support and we will walk you through it.
Step 3 - Create your Dream 100 campaign
In the left sidebar, go to Email Engine and create a new campaign. Name it something like "Dream 100 Outreach."
Import your 100 contacts from Order History, then set your sending limit to 10 emails per day maximum. This is important, since you are sending from your main domain, you do not want to send at high volume and risk flagging it.
Step 4 - Write your email sequence
Keep the copy short, specific, and value-driven. The goal is to make it so easy to say yes that the prospect has no reason to ignore you.
Here is the structure that works:
Email 1
Reference something specific about them. State what you can do for them. Offer the $25 gift card in exchange for a short call. Ask for permission to send a calendar link.
Example:
"Hey [First Name], saw you're a top realtor in Atlanta. We can bring you 10 to 15 new commercial deals per month with a cold outreach system. I'll send you a $25 Amazon gift card in exchange for a 15-minute Zoom call to show you how it works. Mind if I share a calendar link?"
Email 2 - Follow-up
Restate the value. Remind them of the gift card offer. Keep it even shorter than the first email.
Email 3 - Final follow-up
Lead with the gift card directly. Keep it to two or three lines.
Example:
"Hey [First Name], I have a $25 gift card with your name on it. I'll send it over on a quick Zoom call where I'll share an outreach strategy that can bring you 10 to 15 new deals per month in Atlanta. Mind if I send a booking link?"
Important formatting rules for Dream 100 emails:
No links in the body of the email
No HTML formatting
No images or attachments
Plain text only, this is what gets replies
Step 5 - Launch and monitor
Publish your campaign. It will send 10 emails per day automatically. Monitor replies in Master Inbox and respond to anyone who expresses interest as quickly as possible.
How to claim your gift cards
When a prospect shows up to a call that was booked through your Dream 100 outreach, you can claim a $25 gift card from ListKit. Here is how:
Send an email to [email protected]
Include proof that the prospect attended the call, a screenshot of the meeting or a confirmation works
Include the gift card type you want to send, Amazon is easiest to fulfill
Include your prospect's email address so the gift card can be sent directly to them
A few important things to know:
The maximum is 4 gift cards per customer ($100 total), regardless of your sending volume tier
Gift cards are only issued for calls where the prospect actually showed up, not just booked
Do not promise the gift card to a prospect before they show up to the meeting
Expected outcome
Over 10 business days, sending 10 personalized emails per day, you can realistically expect 5 to 10 prospects to respond and express interest. If 4 of them show up to a call, you have 4 funded sales meetings. all before your cold email campaigns have launched.
By the time your inboxes finish warming up, you will already have pipeline in motion.
Troubleshooting / FAQs
Can I send more than 10 emails per day during Dream 100?
No. Keep it at 10 per day maximum. This is going out from your main business domain, the one tied to your company and reputation. Sending at high volume from your main domain risks flagging it. The Dream 100 strategy is designed to be low volume and high precision.
What if I do not have a Gmail inbox?
You can connect Outlook or another email provider to ListKit for this campaign. The connection process is the same, reach out to support if you need help setting it up.
Can I send the gift card to the prospect before the call?
No. Only send the gift card after the prospect has shown up to the call and you have submitted proof to [email protected]. This protects both you and ListKit from no-shows.
What if my prospect books but does not show up?
That call does not qualify for a gift card reimbursement. The prospect needs to actually attend the meeting.
Do I need to use Amazon gift cards specifically?
Amazon is the easiest to fulfill, but you can request a different type when you email support. Include your preference when you submit your proof.
What if I need help writing my Dream 100 scripts?
Reach out to the team through Intercom or bring your questions to the weekly Slack office hours. You can also rewatch Christian's training video at any time: https://listkit.wistia.com/s/8rlg5s7oww54b9w