ListKit is a cold email growth platform designed to help businesses generate outbound pipeline in a predictable, scalable way.
At its core, ListKit helps you:
find the right people
contact them via cold email
and turn conversations into revenue
Depending on how hands-on or hands-off you want to be, ListKit offers different ways and subscriptions to use the platform.
First, what is cold email?
Cold email is the process of sending targeted emails to people who don’t yet know you, with the goal of starting a business conversation.
Unlike ads or social media:
you don’t need an audience
you don’t rely on algorithms
you’re speaking directly to decision-makers
When done correctly, cold email is:
cost-efficient
scalable
repeatable over time
ListKit exists to remove the friction, guesswork, and technical complexity from this process.
ListKit’s Core Offerings
ListKit offers different services, depending on how much you want to handle yourself.
1. Leads Only Subscriptions - PLG
This is ListKit’s product-led growth (PLG) offering.
What this is
You subscribe to the ListKit app, which gives you access to our lead database and tools.
Each subscription plan includes a set number of credits.
Credits are used when you export leads
The number of leads you can export depends on:
how many credits you have
what data you choose to export
How it works
You subscribe to a ListKit plan
You receive credits based on that plan
You search and filter for your ideal prospects
You export leads using your credits
You use those leads however you want
ListKit provides the leads only, outreach is handled by you.
Best for
Teams that already have sending infrastructure
Agencies or SDR teams
Users who only need high-quality, verified leads
2. DFY (Done-For-You) – Infrastructure + Sending Tool
This is ListKit’s standard DFY subscription (Base DFY and above).
What this includes
In addition to access to the ListKit app, we:
build your cold email infrastructure
set up domains and inboxes
configure deliverability and warmup
give you access to our sending tool
You get everything needed to run cold email campaigns yourself, without dealing with technical setup.
What you do
choose how you want to message prospects
manage replies
book calls
What ListKit does
infrastructure setup
sending system configuration
deliverability protection
platform access
This is a self-managed outreach system, but technically done-for-you.
3. DFY Managed – Fully Managed Cold Email
This is ListKit’s highest-touch offering.
It includes everything in DFY, plus full campaign management by a ListKit expert.
What ListKit handles
lead sourcing (ongoing)
campaign creation
messaging and scripts
sending and deliverability
performance monitoring
campaign optimization and iteration
What you handle
responding to positive replies
booking and running sales calls
That’s it.
This is a true hands-off outbound system where ListKit manages the entire cold email operation for you.
How the offerings compare (high level)
Service | Leads | Sending Tool | Campaign Management |
ListKit App (PLG) | ✅ | ❌ | ❌ |
DFY | ✅ | ✅ | ❌ |
DFY Managed | ✅ | ✅ | ✅ |
Final takeaway
ListKit is not just a leads database.
It’s a cold email system, offered at different levels depending on how involved you want to be:
PLG (Leads Only): You get the data
DFY: You get the system
DFY Managed: You get the system and the operator
No matter which path you choose, the goal is the same:
build a predictable outbound pipeline that compounds over time.