THIS ARTICLE IS FOR: ✅ Both
Stage: Onboarding / Live
Owner: CS
Last updated: 2025-12-19
TL;DR
This guide shares real cold email examples and templates that have already worked in live campaigns.
You’ll see scripts broken down by industry and offer type.
Includes a short training showing why one angle got 93 replies and another only got 5.
Use these examples as inspiration—not copy-paste—to improve your own campaigns.
When you’d use this / Why it matters
If you’re struggling to write cold emails that get replies, looking at proven examples is one of the fastest ways to improve. This article links to two core training resources that show what winning cold email scripts actually look like and why they work.
Cold email examples: “30 Scripts That Won”
👉 Link:
This is a curated swipe file of 30 real cold email scripts that performed well in live outreach campaigns.
What this guide includes
Full cold email scripts (subject line + body)
Broken down by industry, including:
Physical Products
Staffing
Financial Services
Marketing & Advertising
Coaching & Consulting
Custom Merchandising
Events & Entertainment
Real Estate
Insurance
Sales
Corporate HR
IT & Cybersecurity
Examples of proven angles:
Case studies
Guarantees
Loom/video offers
Free resources
Audits and strategy breakdowns
How to use it:
Look for scripts in your industry, then adapt:
The angle
The specificity
The CTA style
Avoid copying word-for-word. Match the structure to your own offer.
Cold email training: 93 replies vs 5 replies (angle breakdown)
👉 Link:
This short training video breaks down two cold email angles sent to the same audience, at the same volume:
One angle generated 93 positive replies
The other generated only 5
What the video teaches
Why shorter emails outperform longer ones
Why a direct offer beats a vague opener
How video-based CTAs (“Mind if I share a short video?”) outperform “quick chat” asks
Why guarantees dramatically increase replies
How industry-specific language (brands, terms, outcomes) signals credibility
Key lesson
Winning cold email angles are:
Short and direct
Highly specific
Actionable (video, catalog, case study, one-pager)
Written in the prospect’s language
This is one of the most important exercises to run before launching or approving a campaign.
How to apply these examples to your own campaigns
When reviewing scripts from these resources, ask yourself:
Is my email under 75 words?
Is the CTA actionable, not vague?
Am I offering something the prospect can consume before a call?
Am I using industry-specific terms, not generic language?
Can I add a guarantee or risk reversal?
If the answer is no to most of these, your script likely needs refinement.
Callouts
If ListKit runs campaigns for you (Managed Program)
What ListKit handles:
Writing and testing cold email angles
Applying best-performing structures and CTAs
Ensuring scripts align with deliverability rules
What you should do:
Review examples to understand why certain angles work
Share any offers, guarantees, or assets you can provide
How to request changes:
Reach out via chat or your account manager
If you use ListKit self-serve (DIY)
Steps you should take:
Use these scripts as structural references
Rewrite in your own voice and offer
Add spintax and personalization
Test one angle at a time
Expected outcome
You should now have:
Clear examples of what winning cold emails look like
A framework to evaluate your own scripts
Better instincts around angles, CTAs, and specificity