THIS ARTICLE IS FOR: ✅ Both
Stage: Onboarding / Live
Owner: CS
Last updated: 2025-12-19
TL;DR
You can get instant notifications on positive replies and push data to your CRM using Zapier + webhooks.
ListKit configures the webhook on our end after you provide a Zapier webhook URL.
You control what happens to the data (Slack, CRM, email, etc.).
This setup works for reply notifications and CRM syncing.
When you’d use this / Why it matters
If you want to respond faster to replies, route conversations to sales, or sync engagement data into your CRM, webhook automation is the most reliable option. This guide shows how to connect ListKit replies to other tools using Zapier.
Important note about webhooks (please read)
ListKit uses a third-party sending provider (best-in-class for deliverability). Because of this:
Webhook destinations and logic live on your side (Zapier / CRM).
ListKit can only configure the webhook inside the sending tool once you provide the URL.
We cannot debug CRM-side logic or Zapier workflows beyond confirming data is sent.
This is expected and normal for webhook-based integrations.
Video explainer (recommended)
🎥 Watch first:
This video walks through the full setup end-to-end.
Step-by-step: Set up reply notifications using Zapier
1) Sign up for Zapier
Go to: https://zapier.com/sign-up
Create an account
We recommend the lowest paid plan, which unlocks Webhooks
2) Create a new Zap
In Zapier, click Create
Select Zaps
3) Add your trigger
Click the Trigger step
Search for Webhooks
Select Webhooks (Legacy)
4) Configure the webhook trigger
Under Trigger Event, select Catch Hook
Click Continue twice
5) Copy your webhook URL
Zapier will generate a Webhook URL.
👉 Copy this URL and send it to:
Expected outcome:
ListKit configures this webhook inside your sending tool so reply events are sent to Zapier.
6) Test the webhook
Once support confirms setup is complete:
Click Test Trigger
Select Continue with selected record
You should now see sample reply data inside Zapier.
Choose where replies should go (CRM, Slack, email, etc.)
7) Choose your action app
After the trigger works, choose where you want notifications or data to go.
Common examples:
Slack (channel or DM)
CRM (HubSpot, Close, Salesforce, etc.)
Email
Google Sheets
8) Set up the action
Select the action (e.g. Send Channel Message, Create Contact)
Map the fields you want from the webhook
Click Continue
9) Connect your CRM or tool
Log in to the tool when prompted
Confirm access
Click Continue
10) Publish your Zap
Review your workflow
Click Publish
🎉 Your webhook is now live.
What happens after setup
Once live:
Every positive reply triggers the webhook
Zapier instantly sends data to:
Slack
Your CRM
Email
Any Zapier-supported tool
No further setup is required inside ListKit.
Prefer a visual walkthrough?
🎥 Full setup video:
Shows how to go from zero → live reply notifications in minutes.
Troubleshooting / FAQs
Do I need Zapier to do this?
Yes. Zapier is the recommended and supported no-code option.
Can I push data to any CRM?
Yes, as long as Zapier supports it.
What replies trigger the webhook?
Positive replies (based on sending-tool logic).
Can ListKit debug my Zap or CRM mapping?
We can confirm webhook delivery, but CRM-side logic is managed by you.
Callouts
If ListKit runs campaigns for you (DFY Managed Program)
Webhooks are best used for notifications and CRM syncing. If you’re unsure whether you need this, check with your Account Manager before setting it up.
If you use ListKit self-serve (DIY)
Webhooks are ideal for:
Speed-to-lead workflows
Slack alerts for replies
Auto-creating CRM records
Expected outcome
You should now be able to:
Get notified instantly when replies come in
Push reply data into your CRM
Automate follow-up workflows without manual checks