THIS ARTICLE IS FOR: ✅ Managed
Stage: Live / Renewals
Owner: CS
Last updated: 2025-12-15
TL;DR
You should create a new cold email campaign every month.
There are two ways to do this:
Quick setup (duplicate + refine)
Full A–Z setup (from scratch)
Use the Quick setup if you want speed.
Use the Full setup if you’re changing ICP, offer, or messaging.
When you’d use this / Why it matters
Use this when it’s time to launch your next monthly campaign. Creating a new campaign regularly helps avoid list fatigue, keeps deliverability healthy, and gives you more data to optimize results.
Two ways to create a new campaign
Option 1: Quick setup (duplicate + refine)
This is the fastest way to launch a new campaign.
Use this when:
Your previous campaign performed reasonably well
You want to keep most settings the same
You’re targeting a similar audience
What happens:
You duplicate your last campaign
You refine scripts, leads, and minor settings
You launch quickly
🎥 Watch the Quick Setup video:
Option 2: Full setup (A–Z from scratch)
This is the complete rebuild method.
Use this when:
You’re targeting a new ICP
You’re testing a new offer
Your last campaign underperformed
You want full control over every setting
This walkthrough covers:
Campaign creation
Lead list setup
Script creation
Sending configuration
Final checks before launch
📘 Step-by-step guide:
Step By Step Guide Create New Campaign
When should I create a new campaign?
You should create a new campaign every month, ideally when your subscription renews.
This cadence:
Keeps outreach fresh
Prevents over-emailing the same audience
Makes performance trends easier to track
Quick checklist before you start
Have these ready before creating a campaign:
✅ Scraped / prepared lead list
✅ Cold email scripts (including follow-ups)
✅ Spintax (if you plan to use it)
Helpful resources:
What is Spintax and how do I use it?
How to optimize cold email campaigns
Expected outcome
After following one of the videos:
A new campaign is live
Sending infrastructure is reused safely
You’re ready to monitor replies and optimize
FAQs
Should I always use the quick setup?
Use quick setup for speed. Use full setup when making bigger changes.
What if my last campaign didn’t work?
Start fresh (A–Z) and change one major variable at a time.
Do I really need a new campaign every month?
Yes. Monthly campaign creation is a best practice for cold email.