THIS ARTICLE IS FOR: ✅ Both
Stage: Trial / Onboarding / Live
Owner: Billing
Last updated: 2025-12-15
TL;DR
Credits power all exports, enrichment, and verification in ListKit.
There are two credit types: Universal Credits and Verification Credits.
Universal Credits are used for B2B Search, Intent Data, and Enrichment.
Verification Credits are only for verifying external leads in the Email Verification Tool.
Basic fields are free; high-value fields consume credits.
When you’d use this / Why it matters
Use this article if you want to understand what actions consume credits, how to estimate costs before exporting, and how to avoid wasting credits.
How to view your credits
Click your email address in the bottom-left corner of the dashboard.
Select Billing.
You’ll see:
Current credit balance
Credit usage
Credit renewal date (matches your subscription renewal)
You’ll notice two credit types:
Universal Credits
Verification Credits
Verification Credits (Email Verification Tool only)
Used for:
Verifying emails from external sources (CSV uploads not generated by ListKit)
How they work:
1 email verified = 1 Verification Credit
This is single verification, not triple verification
Important:
❌ Do not use this for ListKit-exported leads
✅ Use Triple Verification during export instead for higher accuracy
Rule of thumb:
Only use Verification Credits for external lead lists.
Universal Credits (used across ListKit)
Used in:
B2B Search
Intent Data
Enrichment Tool
Universal Credits are consumed when you export or enrich high-value fields.
Credit costs: B2B Search & Intent Data
High-value fields (paid)
Field | Credit Cost |
Business Email | 1 |
Business Email – Triple Verified | +1 |
Personal Email | 2 |
Personal Email – Triple Verified | +1 |
Mobile Phone Number | 5 |
Additional fields (LinkedIn, Tech Stack, Funding, etc.) | +1 each |
Basic fields (free)
First Name
Last Name
Job Title
Company Name
Company Domain
Industry
Employee Count
Location
Example
Export 1,000 leads with:
Business Email (1)
Triple Verification (+1)
Company LinkedIn URL (+1)
➡️ 3 credits per lead
➡️ 3,000 Universal Credits total
Intent Data credit usage
Intent Data uses the same Universal Credit structure as B2B Search.
Pro tip:
Intent Data refreshes every 24 hours, so new leads become available daily.
Credit costs: Enrichment Tool
When enriching a CSV or CRM import, you’re charged based on what data you choose to enrich.
Free enrichment fields
Leads
First Name
Last Name
Job Title
Location
Company
Company Name
Domain
Industry
Employee Count
Company Location
Paid enrichment fields
Field | Credit Cost |
Business Email | 1 |
Business Email – Triple Verified | +1 |
Personal Email | 2 |
Mobile Phone Number | 5 |
Personal LinkedIn URL | 1 |
Company LinkedIn URL | 1 |
Company Address | 1 |
Tech Stack | 1 |
Funding | 1 |
Before confirming, ListKit shows an estimated total credit cost so you can review before spending.
Buying more credits
If you run low:
Go to Billing
Click Buy Credits
Available options:
1,000 Universal Credits → $10
10,000 Verification Credits → $15
Credits are added instantly after purchase.
Expected outcome
You should now understand:
Which actions consume credits
How to estimate export and enrichment costs
When to use Universal vs. Verification Credits
How to avoid unnecessary credit spend
FAQs
Do basic fields ever cost credits?
No. Basic identity and company fields are always free.
Should I verify ListKit leads again using Verification Credits?
No. Always use Triple Verification during export instead.
Can credits roll over?
Credits renew based on your subscription cycle. Check Billing for details.
Callouts
If ListKit runs campaigns for you (DFY Managed Program)
What ListKit handles:
– Credit-efficient exports
– Triple-verified leads
What you should do:
– Review export settings before approving
– Share feedback on lead quality
How to request changes:
– Contact your AM or Slack support
If you use ListKit self-serve (DIY)
Best practices:
– Always review the credit estimate before exporting
– Start with fewer fields, add more later
– Use Verification Credits only for external lists