THIS ARTICLE IS FOR: ✅ Managed
Stage: Live
Owner: CS
Last updated: 2025-12-19
TL;DR
ListKit manages campaign optimization end-to-end for DFY clients.
Results are evaluated using a small set of core cold email metrics.
Early results guide future optimizations—performance improves over time.
Your main responsibility is handling positive replies and booking calls.
When you’d use this / Why it matters
If you’re reviewing campaign performance or wondering what “good” results look like, this article explains which metrics matter, what influences them, and how DFY Managed campaigns improve over time.
What ListKit manages for DFY clients
As a DFY Managed Service client, ListKit handles campaign optimization from start to finish.
From our side, we:
Source and refresh lead lists
Test new campaign strategies
Rotate messaging and angles
Monitor deliverability and sending behavior
Continuously optimize based on results
You don’t need to rebuild campaigns or test angles yourself—we manage that process.
How to measure campaign effectiveness
Cold email performance is measured across three main funnel stages. Each metric tells you something different about what’s working (or not).
Key metrics and what they mean
Reply rate
What it is:
The percentage of sent emails that receive any reply (positive or negative).
Typical average:
1–2%
Impacted by:
Offer strength
Deliverability
Targeting quality
How to interpret it:
A low reply rate usually means the message or audience needs adjustment.
Positive reply rate
What it is:
The percentage of replies that show interest (not objections or unsubscribes).
Typical average:
5–15%
Impacted by:
Offer clarity
Market fit
Script quality
How to interpret it:
This metric shows how compelling your offer is to the people receiving it.
Positive reply → booked call rate
What it is:
The percentage of positive replies that turn into booked calls.
Typical average:
25–50%
Impacted by:
Speed of response (reply quickly)
Follow-up consistency
Whether you proactively call positive replies
Notes:
Phone numbers are often included in email signatures
Numbers can be enriched via ListKit.io
How to interpret it:
This reflects sales execution, not deliverability.
Improving performance over time
DFY Managed campaigns improve naturally as:
New lead lists are tested
New messaging angles are introduced
Underperforming segments are removed
Deliverability stabilizes
Optimization is ongoing and informed by real campaign data.
👉 For deeper strategies, see: How do I optimize cold email campaigns?
Important expectations for DFY clients
Cold email performance is cumulative, not instant
Early results guide future optimizations
Campaigns are actively adjusted over time
Final results depend on:
Offer strength
Target market fit
How consistently positive replies are followed up
Final takeaway
ListKit manages the technical and strategic optimization of DFY campaigns.
Your role is to:
Respond quickly to positive replies
Follow up consistently
Convert interest into booked calls
When both sides execute well, results compound.
Expected outcome
You should now understand:
Which metrics matter for DFY campaigns
What “good” performance looks like
How campaigns improve over time
Where your role impacts results the most