TL;DR
Search lives on the Leads page. Searching, filtering and checking counts are free. Credits are only used when you export.
Start with a pre-built filter, or describe the companies you want with Company Keywords or AI Company Search. Then add Industry, company location, Employee Size and Job Title.
The Total, Net New and Saved tabs show how many people match, how many you have never exported, and how many you already exported.
Click Download Leads to export. Every lead includes a Triple-Verified email (1 credit per lead). Mobile phone numbers are optional (US only, 3 credits per phone found).
Your file is emailed to you and saved in Order History, ready to add to a campaign.
When you'd use this
Use Search whenever you need a new list of people to email: a new campaign, a new niche, a new country or a fresh batch for a campaign that is working. This is the end-to-end guide. Each filter has its own article if you want more detail.
Step 1: Open Search
Open the Leads page from the sidebar (or go to next.listkit.io/leads).
Click Filters to open the filter panel. Filters are grouped into Company Filters and People Filters. You can also type a filter name into the Search for filter box.
Before you add a filter, the page says "Search for People". Results appear as soon as you apply your first filter.
Step 2: Start fast with a pre-built filter (optional)
Click Saved & Pre-built filters. Under Pre-built filters you will find ready-made searches such as Roofing Companies, HVAC Services, Landscaping Companies, Plumbing Companies and Marketing Agencies. Click See all for more, such as Restaurants, Law Firms, Insurance Companies, Dentists, Solar and Accounting.
A pre-built filter fills in several filters at once (for example AI Company Search, Employee Size, Company Country and Job Title). Edit any of them to fit your offer.
Step 3: Define the companies you want
Work in this order. It gives the cleanest lists:
Company Keywords: the words companies use to describe themselves, such as "roofing" or "dental clinic". See How do I use the Keyword filters for companies and people?
Industry: include only the industries you want. Don't try to exclude hundreds of industries you don't want. See How do I use the Industry, Vertical, Micro Industry and SIC Code filters?
Company location: use Company Country, Company State or Company City. See How do I target a location: company location vs people location?
Employee Size and, if budget matters, Estimated Revenue. See How do I filter by company size and revenue?
If your ideal customer is hard to describe in one or two words, try AI Company Search instead of keywords. See How do I use AI Company Search?
Step 4: Choose the people to contact
Under People Filters, add Job Title (8 to 15 relevant titles work for most offers), and use Seniority Level or Department if they help. See How do I filter by job title, seniority and department?
Leave People Country, People State and People City empty unless the person must live in a specific place. They shrink your list fast.
Step 5: Read your counts
Total: everyone who matches your filters.
Net New: people your account has never exported. This is what you can buy.
Saved: people you already exported. To get those again, download the original order from Order History for free.
The results table shows each person's name, company, job title, company website, country, industry, employee size and company description, 25 per page. Searching, filtering and checking counts are free. Credits are only used when you export.
Step 6: Save your search
In the filter panel, click Save Filters and give the search a name. Load it again later from Saved & Pre-built filters under My saved filters. See How do I save, share and reuse a search?
Step 7: Export your leads
Click Download Leads. The Confirm and Export panel opens and shows how many matches are available.
Lead quantity: type a number or pick a preset (1,000, 2,500, 5,000 or 10,000).
Max leads per company: the most people you want from any one company (presets 1, 3, 5 or 10). Lower numbers spread your list across more companies.
Exclude previously ordered contacts: always on, so you're never sold the same person twice.
Your export: Triple-Verified Emails are required and cost 1 credit per lead. Bad emails are filtered out before they reach your file. Turn on Mobile phone numbers (US only) if you need them: 3 credits per phone found, and you are not charged for rows without a number.
Check the Order summary: available credits, the maximum credits this export can use, your balance after the export and the estimated processing time.
Click Confirm & Export.
These fields are included free with every export: company name, domain, industry, job title, LinkedIn URL, company website, company size, location, department, seniority, keywords, country, city and state. Any other field we have for a verified contact is included automatically too.
Step 8: Get your file and use it
You can close the tab while the export runs. We email you when your file is ready, and it is also saved in Order History, where you can download it again for free. Ordering the same order again charges credits again. See How do I download my leads and use Order History?
To email these leads, create a campaign and choose this order as your lead source. See How do I create a campaign in Email Engine?
Expected outcome
You have a saved search you can reuse and an order of Triple-Verified leads in Order History, ready to import into a campaign. You only spent credits on the leads you exported.
FAQ
Does searching use credits?
No. Searching, filtering and checking counts are free. Credits are only used when you export. Each exported lead costs 1 credit for its Triple-Verified email, plus 3 credits for each US mobile number found if you add phone numbers.
Checkout shows fewer leads than my search. Why?
Checkout starts from your Net New count, because previously ordered contacts are excluded, and Max leads per company can lower it further. If the number at checkout looks far lower than your search count even after that, send us a message in the app with a screenshot of your search and the checkout panel.
How do I avoid buying the same leads twice?
At checkout, Exclude previously ordered contacts is always on, so you won't be sold the same person twice on a new order.
How do I eliminate a company from a saved filter?
Load the saved filter, add the company's domain to Exclude Companies under Company Filters, then click Save Filters to save it again. See How do I search a list of specific companies, or exclude companies?
Can I export only the leads that have both an email and a phone number?
No. Every exported lead has a Triple-Verified email. Mobile numbers are added where we find one (US only), and you are only charged for the numbers found.
Why is my lead count so low?
Your filters are probably too tight. Remove People Country, State or City, widen Employee Size, and try broader keywords. See Why are there so few leads for my niche or country?
Should I always start with AI Company Search?
Not always. For most offers, Company Keywords plus Industry give the cleanest list. AI Company Search is great when your ideal customer is hard to describe in a few keywords.
I need help building my search.
Send us a message in the app. Our support team replies Monday to Friday, 8am to 5pm ET. Messages sent outside those hours are answered the next business day.